SP JAIN'S EVENTS

“I think the students sensed that this was a rather special moment,” shared Dr John Lodewijks (Professor and Vice President – Academic, SP Jain School of Global Management) as the School welcomed students back to the Sydney campus and resumed in-person classes on August 31, 2020.

Topics: Sydney Campus, BBA, Undergraduate Programs

Traditional market research relies mostly on self-report methods. However survey or questionnaires test the customer’s rational brain while up to 95 per cent of all cognitive processes (attention, retention, retrieval and decision making) occur in the subconscious mind. Neuro-Marketing deals with the examination and exploitation of implicit or unconscious consumer’s processes. SPJAIN Neuro-Science Lab provides actionable and in-depth understanding of consumer behaviour based on most advanced Neuro-Science concepts and tools. SPJAIN Neuro-Science Lab is equipped with Imotions Biometric analytical Platform as well industry grade Neuro-Science equipment’s (Eye tracking, EEG, Galvanometric, Facial Expression and integrated Self-reporting used by Neilsen, Deloit…)

Example of Autonomic Signal Detection: Heart Rate, Skin Conductance, Pupils Dilatation, Facial Expression.

Topics: Sydney Campus, SP Jain NeuroScience

On 16th April 2018, the GMBA'17 cohort specialising in Contemporary Marketing Management went on an industry visit to JWT Colloquial. "The insights we got into the running of an integrated advertising agency were fantastic," shared John Miles, CEO - Sydney Campus. The students saw presentations from all parts of the agency, from the strategists through to the creatives.

Topics: Sydney Campus, Global Events at SP Jain

SP Jain School of Global Management’s Sydney Campus was host to the Union Finance Minister of India, Hon’ble Arun Jaitley and his delegation on 26th March 2016. He was joined by His Excellency High Commissioner of India Mr Navdeep Singh Suri, Consul General of India Mr B. Vanlalvawna, and Deputy Consul General Dr Vinod Bahade.

Topics: Sydney Campus, Campus visit