Dr Karippur Nanda Kumar (Professor - Information Technology, SP Jain) writes in Financial Express, a leading financial newspaper, on how retail companies need to rethink their strategies for delivering positive customer experience to survive and grow their business.
In the article, he talks about the tremendous opportunity for Indian retailers to connect digitally and engage with their customers. However, most companies end up forcing their customers onto engagement paths shaped by conventional e-commerce technologies and platforms.
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SP Jain in the News,
Faculty in the News