SP JAIN GLOBAL BLOGS

Written by Chi Le, Rashi Behani, Shashank Bakliwal, Shahana Doolull, Tanushree Kumar; BBA (Bachelor of Business Administration) students at SP Jain School of Global Management.

Topics: SP Jain School of Global Management, Student Life & Experiences, Disruptive Technologies

Written by Malav Karia; MGB (Master of Global Business – Contemporary Marketing Management) student. SP Jain School of Global Management – Class of 2017.

Topics: Digital Marketing, Marketing, Thought Leadership, Disruptive Technologies

Written by Dr. Srini. R. Srinivasan, Associate Professor of Strategic Management & Marketing at SP Jain’s Digital Marketing & Metrics Program.

Topics: Digital Marketing, Faculty, SP Jain School of Global Management, Thought Leadership, Disruptive Technologies

Written by Moloy Chakravorty, Professor of Principle & Practices of Marketing at SP Jain’s Digital Marketing & Metrics Program.

Topics: Digital Marketing, Thought Leadership, Disruptive Technologies

Written by Shivaji Sinha, Master of Global Business student. SP Jain School of Global Management – Class of 2018.

Topics: Digital Marketing, Luxury Management, Marketing, Thought Leadership, Disruptive Technologies

The blockchain is an undeniably ingenious invention – the brainchild of a personor group of people known by the pseudonym, Satoshi Nakamoto. By allowing digital information to be distributed but not copied, blockchain technology created the backbone of a new type of internet.

Topics: SP Jain School of Global Management, Global MBA, Thought Leadership, Supply Chain & Logistics, Disruptive Technologies

A growing number of consumers are using smartphones as their primary means of online access today. The digital model that used to take the desktop as the center stage from search engine to social media, video, is now taken over by the mobile platform.

Topics: Digital Marketing, SP Jain School of Global Management, Thought Leadership, Disruptive Technologies

What is Neuroscience?

Reactions occur in a fraction of seconds. The brain functions and responds to the stimuli even before one consciously has the time to comprehend what happens. The cortex allows you to speak fluently and coherently, to plan for what you are going to say next, to focus your thoughts, to calm you nerves, and to respond to questions. Most of that is going on beyond awareness.

Topics: Sydney Campus, Innovation at SP Jain, SP Jain School of Global Management, Thought Leadership, Disruptive Technologies

With India’s continuous shift towards digitalisation of payment transactions, cybercrime has become more and more lucrative for cybercriminals. If the magnitude and multitude of data breaches reported worldwide in the recent past is any indication, India has a lot to be concerned about. It is reported that cybercrime is projected to reach $2 billion by 2019, which is a four-fold increase in the cost of security breaches over 2015. Likewise, during the last year, unknown malware downloads rose by over 900%, with more than 970 downloads per hour compared to 106 in the previous year.

Topics: SP Jain School of Global Management, Thought Leadership, Finance & Economics, Disruptive Technologies