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Welcome to SP Jain Global Blogs – where the heart of our community comes alive through inspiring stories, industry insights, and first-hand experiences. From expert perspectives to real-life journeys, this is your space to explore, connect, and feel at home in a world of ideas and inspiration.
This study is part of a research project to understand & gain insights into the current trends pertaining to online vis-à-vis offline gorcery retailing and to identify room for improvement .This paper is one of the first in a series of papers to be published from the Department of Digital Marketing & Metrics Professional PG programme.
Topics: Marketing, Thought Leadership, Research & Case Studies, Disruptive Technologies
