SP Jain Students Explore Brand Growth Strategies at Google

On 5th September 2024, SP Jain’s Master of Global Business (MGB) students from the October 2023 cohort visited the Google campus in Dubai’s Media City.

The highlight of the visit was a special guest lecture delivered by Marie de Ducla, Sales Lead at Google and prominent Board Member of the Advertising Business Group. With over 14 years of experience at Google, Marie has been driving growth strategies across various sectors in the MENA region, including retail, travel, automotive, and FMCG.

During her engaging session, Marie shared insights into Google’s approach to harnessing technology for business growth and discussed how organisations can leverage data analytics to gain insights into customer behaviour, optimise marketing strategies, and improve product offerings.

This visit offered students a valuable opportunity to engage with industry professionals, learn about effective sales techniques and brand growth strategies applicable across diverse markets. It provided them with practical insights, to better understand how different industries can effectively leverage digital tools for success.