Industry Guest Lecture by Mr. Anthony Permal at the Dubai Campus

On 7^th February 2017, Mr. Anthony Permal, Multi-Channel Marketing Manager for GlaxoSmithKline in the Gulf, shared his 18 years of experience as an inbound marketing specialist across various industries with the Bachelor of Business Communications cohorts of SP Jain’s Dubai Campus.

Well known in the social media sphere as the ‘Marketing Dude’, Mr. Anthony Permal has worked with marketing & branding companies like Siemens, IQPC Middle East, and Standard Charted Bank.

Furthermore, Mr. Anthony Permal spoke about relevance, user behavior and psychology. A clear idea and the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) was discussed upon. The lecture also explored the importance of the AIDA model (Awareness, Interest, Desire and Action) and Mr Permal explained the modification of this model in today’s world where organisations are concerned more about the loyalty of the consumers. The New Marketing Model has Awareness, Interest, Desire, Action and Loyalty. He said, ‘It’s all about how you use each tool in marketing. The entire journey has to be looked and traced upon. It’s all about listening, always be nice and listen and then talk about your views later.”

STUDENT TESTIMONIALS:

“We have learnt more in this 90 minutes of the lecture than what we do in a normal course. Everything he discussed was what I was clearly looking forward to with the learning. It was very practical and I’m hoping for more such guest lectures with amazing people like Mr. Anthony.” –Student, Bachelor of Business Communication