SP Jain’s DMM cohort recently undertook an 18-hour Live Project for Hands-On experience in Digital Marketing & Metrics at the Mumbai campus. This project was conducted by 3-time award winning Digital Marketer, Entrepreneur, Speaker, Author, and Founder CEO of Techdivine Creative Services, Ananthanarayanan V.
![SP Jain’s DMM](https://www.spjain.org/hs-fs/hubfs/Blog_images/dmm-1.jpg?width=400&height=231&name=dmm-1.jpg)
![SP Jain’s DMM](https://www.spjain.org/hs-fs/hubfs/Blog_images/dmm-2.jpg?width=400&height=231&name=dmm-2.jpg)
The students participated in live engagement on Twitter, which helped them see the results in real-time, using relevant interactions and metrics, generating over a million impressions.“404 Posts generating a reach across 83,126 Unique Users & 10,72,077 impressions in just 1-2 Hours using the right Digital Strategy.
![SP Jain’s DMM](https://www.spjain.org/hs-fs/hubfs/Blog_images/dmm-3.jpg?width=400&height=231&name=dmm-3.jpg)
![SP Jain’s DMM](https://www.spjain.org/hs-fs/hubfs/Blog_images/dmm-4.jpg?width=400&height=231&name=dmm-4.jpg)
They worked on an 18-Hour Live Project across numerous fields. Some of these included Facebook, Twitter, Instagram, LinkedIn, SEO, Content Marketing, Email Marketing, Social media monitoring, posting & optimisation, Pay Per Click, Live Blogging, Analytics & Creating Digital Strategy. The focus was to make the campaign live, measure, track and monitor the campaign in real-time, as a brand.
![SP Jain’s DMM](https://www.spjain.org/hs-fs/hubfs/Blog_images/dmm-5.jpg?width=400&height=231&name=dmm-5.jpg)