What brands must do to stand out: Prof. Christopher Abraham speaks at the 10th Annual Marketing & Branding Congress

Prof. Christopher Abraham (Professor and Head of Campus (Dubai) – SP Jain School of Global Management) was a key panellist at the 10th Annual Marketing & Branding Congress held on 15th October 2018 where he discussed the challenges and opportunities in marketing and branding. The conference, hosted at Radisson Blu Resort in Sharjah, is a prestigious annual event that marketing professionals look forward to.

 
(Left to right): Dr. Shahzia Khan, Program Director - BBA and Associate
Professor at School of Business - Manipal Academy of Higher Education -
Dubai Campus; Prof. Christopher Abraham, Professor and Head of Campus (Dubai), SP Jain School of Global Management;
Dr. Rashid Alleem - Founder & Executive Chairman, Alleem Investment;
Mr. Raunaq Dubey, Faculty & Head of Incubation Centre - Amity University Dubai;
Mr. Gary Smith, Assistant Professor - Amity University Dubai at the
10th Annual Marketing & Branding Congress

During the panel discussion, Prof. Chris spoke about the critical things brands must do to stand out amongst competitors. He provided interesting insights into the changing dynamics of the marketplace due to disruptive technologies. He elaborated on the importance of authentic brands in the age of networks and connectivity.

 
Prof. Christopher Abraham, Professor and Head of Campus (Dubai),
SP Jain School of Global Management and Dr. Rashid Alleem -
Founder & Executive Chairman, Alleem Investment

Prof. Chris also highlighted how current research in neuroscience and behavioural economics continues to provide remarkable revelations about consumer psychology and behaviour which would be beneficial to marketers to take crucial decisions.

Please click here to watch the event highlights.