• “The Strategic Implementation and Cost Justification for Advanced Manufacturing Technology in Malaysia” Funded Research Project
• “Capital Structure and Market Value Evidence from a Selected Industry from the Malaysian Sector”
• “Controlling the Cost Through Target Costing”
• “Application of Management Accounting in Co-Optex”
• Project Leader: “Over Capitalization and Under Capitalization of Publicly Listed High Tech Companies of KLSE”
• “Risk Disclosure in the prospectus of selected Malaysian Companies” IRPA Project – Ministry of Science and Technology, Malaysia – Federal Government of Malaysia 
• “A Study of Internet Corporate Reporting of Second Board Listed Companies in KLSE” 
• “Overhauling True and Fair View” IRPA Project - Internet Financial Reporting in Malaysia
• A Seetharaman, Mohammed Ismail bin Ahmad & Lok Bee Lan: “Fair Value Accounting” Accounting Forum - Elsevier Series UK Scopus Listed ISSN 01559982
• A Seetharaman, Chee Fee Min & A S Saravanan: “Impact of EDI on Accountants and Auditors” Journal of the Institute of Chartered Accountants of India - Vol 50 No 11 pp 1308-1315
• A Seetharaman, Jayashree Sreenivasan & Manoharam Murugesan: “Electronic Data Interchange and Financial Electronic Data Interchange: Threats and Opportunities for Financial Accounting” International Journal of Services and Standards - Scopus Listed ISSN 17408849 –E-ISSN 17408857- Vol 2 No 2 pp 137-153
• A Seetharaman, Mohd Ismail & A S Saravanan: “Environmental Accounting as a Tool in Managing the Environmental Management System” World Bank Sponsored Journal of Applied Science Environmental Management – ISI Thomson Listing - JASEM ISSN 1119- 8362- Vol 10 No 4 
• A Seetharaman, M Krishnamurthy & A S Saravanan: “Strategies for Future Financial Reporting” The Journal of 21st Century Accounting, St Thomas University, Florida, USA - Vol 8 Issue1
• A Seetharaman, M Krishnamurthy & A S Saravanan: “Environmental Accounting: The Role of Accountant” Journal of Ecotoxicology and Environmental Monitoring, Paramount Publications – ISI Thomson - Scopus Listed ISSN 14640325- E-ISSN 14640333
• A Seetharaman, M Krishnamurthy & A S Saravanan: “Sustainability of Environmental Management System” International Journal of Environmental Research – ISI Thomson Listed - ISSN 1735-6865 
• A Seetharaman, John Rudolh Raj and A S Saravanan: “Sustainability reporting practice, Performance and Potentials” Journal of Knowledge Management, Culture and Change Management
• M Krishna Moorthy, A Seetharaman, M Gopalan & Lee Har San: "The Necessities of Paperless Accounting System" American Journal of Scientific Research - ISSN: 1450-223X indexed in Elsevier Bibliographic Databases, EMBASE, Ulrich, EMNursing, Compendex, GEOBASE, Scopus, and Mosby (2010)
• Krishna Moorthy M, A Seetharaman & A S Saravanan: “The Realities of Auditor’s Independence and Objectivity” Journal of Accounting, Business and Management - Vol 17 (1) (April 2010)
• Mohammed Talha, A Seetharaman & John Buhama: “A New Look at Management Accounting” Journal of Applied Business Research - ISSN 0892-7626 indexed in SCOPUS. Littleton, USA - Vol 26 No 4 (2010)
• A Seetharaman, John Rudolf Raj & A S Saravanan: “The Changing Role of Accounting in the Health Care Industry” Research Journal of Business Management - ISSN-1819-1932 - Vol 4 (2) pp 91-102 (2010)
• A Seetharaman, M Krishnamurthy & A S Saravanan: “A New Approach to the Preparation of Consolidated Financial Statements of Group Companies” Euro Journals: The Review of Financial and Accounting Studies. Athens - Indexed in SCOPUS ISSN 1450-2812 Vol 7 Issue 1 (2010)
• A Seetharaman, S Jayashree & G Marthandan “Effective Governance under E-Government” International Journal of Business Excellence - Inderscience Publications, USA (2010)
• A Seetharaman & John Rudolph Raj: “An Empirical Study on the Impact of Earnings Per Share on Stock Prices of a Listed Bank in Malaysia” The International Journal of Applied Economics and Finance - ISSN 1991-0886 (2010)
• M Krishna Moorthy, A Seetharaman, Nakha Ratnam Somasundaram & M Gopalan: “Preventing Employee Theft and Fraud” European Journal of Social Sciences, ISSN 1450-2267 Vol 12 Issue 2 pp 259-268. Indexed in Scopus, Ulrich, DOAJ, Cabell, Compendex, GEOBASE, and Mosby (December 2009)
• A Seetharaman, M Krishna Moorthy & A S Saravanan: “Auditing and Data Mining Techniques – A Critical Review” Journal of Applied Finance (November 2009)
• A Seetharaman, M Krishna Moorthy, & A S Saravanan: “Environmental Accounting - The Role of Accountants” Journal of Ecotoxicology and Environmental Monitoring, Paramount Publications - ISI Thomson - Scopus Indexed ISSN 0971-0965 Vol 19 No 5 pp 401-416 (September 2009)
• M Krishna Moorthy, A Seetharaman & Lawrence Arokiasamy: “Battling Workplace Theft” Research Journal of International Studies – ISSN 1453-212X - Indexed in Scopus, Elsevier Bibliographic Databases, EMBASE, Ulrich, DOAJ, Cabell, Compendex, GEOBASE and Mosby (2009) 
• A Seetharaman, & John Rudolf Raj: “Evolution, Development & Growth of Electronic Money” International Journal of E-Adoption. ISSN 1937-9633 Vol 1, Issue 1 pp 77-96 (January-March 2009)
• A Seetharaman & Raju Sudha “The Impact of Merger of Malaysian Banks” Finance India – Vol XXII (December 2008)
• A Seetharaman, John Rudolph Raj & A S Saravanan: “Assets Securization: Problems and Prospects” Journal of Corporate Ownership and Control – ISSN 1727-9232 – Vol 5 (July 2008)
• A Seetharaman, Jayalakshmy & Romuald Marappan: “Choose to be an Auditor or Consultant!” Journal of Corporate Ownership and Control - ISSN 1727-9232 - Vol 5 (June 2008) 
• A Seetharaman, J Raja & M Senthilnathan: “E-Payments: Problems and Prospects” Journal of Internet Banking and Commerce - Vol 13 No 1 (April 2008)
• A Seetharaman, John Rudolph Raj & A S Saravanan: “Asset Securitization: Problems and Prospects” Corporate Ownership & Control – ISSN 1727-923211 - Vol 5 Issue 4 pp 403-412 (2008)
• A Seetharaman & John Rudolf Raj: “Sustainability reporting practice: Performance and Potential” The International Journal of Knowledge, Culture and Change Management - ISSN 1447-9524 - Vol 8 No 4 pp 89-97 (2008)
• Mohd Ismail, A Seetharaman & Yee Boon Foo: “The Pitfalls of Internet Financial Reporting and their Prevention” Journal of 21st Century Accounting – Nova South Eastern University, Florida, USA Vol 7 Issue 1 (Spring-Summer 2007)
• Raju Sudha, A S Thiagarajan & A Seetharaman: “The Security Concern on Internet Banking Adoption Among Malaysian Banking Customers” Pakistan Journal of Biological Sciences, Management Section 10(1) pp 102-106, ISSN 1028-8880 – Asia Network for Scientific Information - ISI Thomson Listing – Scopus Listed ISSN 10288880 –E-ISSN 18125725 - Vol 10 (1) (2007)
• A Seetharaman, Jayashree Sreenivasan, Raghunathan & Raju Sudha: “The Impact of Just-in-Time on Costing” International Journal of Management and Enterprise Development, Inderscience Publishers, UK - Scopus Listed ISSN 14684330 – E-ISSN 17418127 - Vol 4 Issue 6 pp 635-661 (2007)
• A Seetharaman, Jayashree Sreenivasan & Lim Peng Boon: “Critical Success Factors of Total Quality Management” Quality and Quantity: International Journal of Methodology, Netherlands – ISI-Thomson – Scopus Listed ISSN 00335187 E-ISSN 15737845 - Vol 40 No 5 pp 675-695 (October 2006)
• A Seetharaman, Jayasree Sreenivasan & Raju Sudha: “The Role of TQM in Controlling the Cost of Manufacturing” Journal of Oil, Gas and Energy Accounting – Department of Accounting, Louisiana State University, USA – Scopus Listed ISSN 00301388 - Vol 55 No 1 pp 121-138 (September 2006) 
• A Seetharaman, Mohamed Ismail & A S Saravanan: “Emerging of Information Technology in Controlling the Budget” Journal Electronic Information and Planning – ISI Thomson Listing - Vol 33 No 11-2 pp 280-294 (August-September 2006)
• A Seetharaman, Jayasree Sreenivasan Rachel Cheah & Raju Sudha: “The Implication of E-Commerce on Accounting” Journal of Oil, Gas and Energy Accounting – Department of Accounting, Louisiana State University, USA – Scopus Listed ISSN 00301388 - Vol 54 No 4 pp 1-32 (June 2006)
• A Seetharaman, T Subramanian, G Marthandan & Cheam Yean Joo: “The Integration of ERP with SCM and CRM Applications and Data Integrity in ERP” Journal of Electronic Information and Planning – Information, Planning & Analysis Group of Department of Information technology - ISI Thomson Listing - Vol 33 No 5-6 pp 117-132 (February-March 2006)
• A Seetharaman & Jayashree Sreenivasan: “Managing Impairment of Goodwill” Journal Intellectual Capital, UK – Scopus Listed ISSN 14691930 - Vol 7 No 3 pp 338-353 (2006)
• A Seetharaman, T Subramanian, Senthilvelmurugan: “Exposure of Data Warehousing and Data Mining to financial reporting applications” Journal of Electronic Information and Planning – Information, Planning & Analysis Group of Department of Information technology – ISI Thomson Listing – Vol 33 No 3-4 pp 87-104 (December 2005-January 2006) 
• A Seetharaman, M Senthivelmurugan & T Subramanian: “Budgeting and Accounting of Software Cost Part 2 Cost models, discussions and findings” International Journal of Digital Asset Management – Henry Stuart Publications, UK - Vol 6 No 1 (2005)
• A Seetharaman & Ramier Subramanian: “Internet Financial Reporting: Problems and Prospects Part 2” International Journal of Corporate Financial Review, United Kingdom (October 2005)
• A Seetharaman & Ramier Subramanian: “Internet financial reporting: Problems and Prospects Part 1” International Journal of Corporate Financial Review, UK (August 2005) 
• “Enron and Worldcom Episodes: A Corporate Governance Issue” Journal of Corporate Ownership and Control, Europe – Vol 2 Issue 3 (March 2005)
• A Seetharaman & Jayashree Sreenivasan: “Measurement and Reporting of Intellectual Capital in Knowledge Economy” International Journal of Knowledge, Culture and Management, UK Vol 5 (2005)
• A Seetharaman & Jayashree Shreenivasan: “The Impact of Just-in-Time on Costing” (IJMED 4561) International Journal of Management and Enterprise Development Louisiana State University in Shreveport, USA Scopus Listed ISSN 14684330 E-ISSN 17418727 (2005)
• A Seetharaman & Ramier Subramanian: “Navigating the Web of Financial Reporting” European Business Forum ACCA, UK EBF Issue 23 (2005)
• A Seetharaman, M Senthivelmurugan & T Subramanian: “Budgeting and Accounting of Software Cost Part 1 Survey of literature” International Journal of Digital Asset Management - Henry Stuart Publications, UK - Vol 5 No 1 (2005)
• A Seetharaman, Senthil & Periyanayagam: “Anatomy of Computer Accounting Frauds” The Journal of Managerial Auditing, UK - Scopus Listed ISSN 02686902 - Vol 20 No 3pp 1055-1073 (2005)
• A Seetharaman, Jayalakshmy & Tan Wei Khong: “The Changing role of Auditors” The Journal Of Managerial Auditing, UK - Scopus Listed ISSN 02686902 - Vol 20 No 3 pp 249-271 (2005)
• L Sarada, A Seetharaman & LVLN Sarma: “Debt, Taxes and Market Value of a Firm” The ICFAI Journal of Applied Finance - Vol 10 No 8 pp 43-53 (August 2004)
• Kevin Low Lock Teng & A Seetharaman: “The selection and Management of Cost Justification Techniques among AMT companies in Malaysia” International Journal of Management - UK Scopus Listed ISSN 1462 4621 - Vol 21 No 1 (March 2004)
• A Seetharaman, Mohd Ismail bin Ahmed & E Joseph Antony Jude: “Internal Control Systems for E-Commerce” Journal of Oil, Gas and Energy Accounting - Department of Accounting, Louisiana State University, USA - Scopus Listed ISSN 00301388 Vol 52 No 3 (March 2004)
• A Seetharaman, Kevin Low Lock Teng & A S Saravanan: “Comparative Justification on Intellectual Capital” Journal of Intellectual Capital - Scopus Listed ISSN 14691930 - Vol 5 No 4 (2004)
• A Seetharaman, A Ali Khatibi and Wu Swee Ting: “Vendor Development & Control: Its Linkage with Demand Chain” International Journal of Physical Distribution & Logistics Management, American Graduate School of International Management, Arizona, USA - Scopus Listed ISSN 09600035 - Vol 34 No 3/ 4 pp 269-284 (2004)
• Kevin Low Lock Teng & A Seetharaman: “Towards Better Manufacturing Sector: Perspective on the Implementation of Advanced Manufacturing Technology in Malaysia” International Journal of Management - UK - Scopus Listed ISSN 14624621 Vol 20 No 4 (December 2003)
• A Seetharaman, John Balachandran & A S Saravanan: “Accounting Treatment of Goodwill” Journal of Intellectual Capital, UK - Scopus Listed ISSN 14691930 - Vol 4 No 3 (August 2003)
• Ali Khatibi, V Thiagarajan and A Seetharaman: “E-Commerce in Malaysia: Perceived benefits and Barriers” Vikalpa - The International Journal of Decision Makers - Vol 28, No 3 (July-September 2003)
• Kevin Low Lock Teng & A Seetharaman: “The Implementation of AMT in Malaysia” Journal of Malaysian Accountants Vol 15 (10) (December 2002)
• A Seetharaman, Zainal Azlan Bin Mohd Nazir & S Gunalan: “A Conceptual Study on Brand Valuation” Journal of Product and Brand Management - University of Illinois Urbana, Champaign, USA - Scopus Listed ISSN 10610421 - Vol 10 No 4/5 pp 243-256 (2001)
• Kevin Low Lock Teng, A Seetharaman and Poon Wai Ching: “What do Institutional Investors Want? Evidence from Malaysia” Journal of Corporate Governance international, Hong Kong - Scopus Listed ISSN 09648410 –E-ISSN 1467 8683 - Vol 4 No 4 pp 23-35 (December 2001)
• Kevin Lock Teng Low & A Seetharaman: “The Sustainability of Business Corporate Governance: Evidence from the Malaysia Public Listed Companies” British Accounting Association Special Interest Group on Corporate Governance (December 2001)
• “Voluntary Disclosures in the Financial Statements published by Malaysian Companies" University Science Malaysia (2000)
• “Convertible Debentures: A Study of Concepts, Relevance and Application in Malaysia” Asian Economics Journal, Osaka International University, Japan
• Seetharaman A & Joriah Mohamed: “Adequacy of Internal Systems on Cash by Supermarkets in Malaysia” Journal of AIM, Manila
• A Seetharaman, Hasnah Haron & A S Saravanan: “Outsourcing: An Emerging Concept in Financing Information Technology” Akauntan Nasional – Malaysian Institute of Accountants (February 1999) 
• A Seetharaman, Ghori Mohammed Bin Abd Majeed Mustapa & A S Saravanan: “Issues and Strategies for Standardization in Global Markets” Malaysian Management Review (June 1998)
• A Seetharaman & A S Saravanan: “Right Issue: A Privileged Subscription to Finance Growth Strategies: An Empirical Analysis” Journal of Accountant – Indonesian Institute of Accountants (April 1998)
• “Corporate Dividend Policies” Akauntan Nasional, Journal of MIA (April 1997) 
• “Emergence of Convertible Debentures in Malaysia” Akauntan Nasional, Journal of MIA (September 1995)
• “Venture Capital in Malaysia: Venture Capitalists and Risk-Return Trade off in Options” Australian Accountant, Asia Edition No 39 Vol 1 (August 1995)
• “Venture Capital in Malaysia: Venture Capital Companies and Malaysian Income Tax” Australian Accountant, Asian Edition No 39 Vol 1 (August 1995)
• “Understanding the Stock Market through Balance Sheet” The Malaysian Accountant - Journal of the MACPA (April/June 1995)
• “Venture Capital in Malaysia: Its Evolution and Sources” Australian Accountant, Asia Edition No 37 Vol 1 (April 1995)
• “Managing Cash in a Competitive Economy” Management Journal - Persatuan Pengurusan, USM (1993-1994)
• A Seetharaman & Juhary Hj Ali: “Corporate Social Responsibility towards Malaysian Vision 2020” Malaysian Management Review (March 1995)
• “Adequacy of Internal Control on Cash by Supermarkets in Malaysia" University Science, Malaysia (1992-1994)
• “Changing role of Financial Management in vision 2020” Malaysian Accountant - Journal of MACPA (June 1993)
• “Tax Implications of Working Capital Management” Akauntan National - Journal of MIA (July 1993)
• “MAS: Enchantment where ever you fly” Malaysian Management Cases, MIM (March 1993)
• “A Practical Approach to Management by Objectives” Management Journal - Persatuan Pengurusan, USM (1993-1994)
• “Responsive Treatment; Diagnosis in Management” Financial Express, India (April 1990)
• “TOWS Matrix; a Diagnostic Exercise of Management” Financial Express, India (April 1990)
• “Financial Strategies of Indian Co-operatives” Endowment publications under Chair of T A Ramalingam Chettiar; Endowment constituted by University of Madras (April 1988) 
• “The Relevance of MM Theory to International Financial Conditions: A Critical Review” Department of Commerce, University of Madras (January 1987) 
• “Marketing and Financial Strategies in India” National Handloom Development Corporation, Government of India Undertaking, Lucknow (1986-1988)
• “A Research Study on Tax Implications of Leasing Finance” Financial Express (November 1985)
• “Leasing; A New Concept in Financing” Economic Times (August 1984)
• “Productivity Accounting - A New Concept to Identify Accounting Systems (now under progress) to Record, Collect, Analyze and Interpret Data Relating to Productivity of Malaysian Industries”
• “Cost Research on Cotton Handloom Janatha Textiles” Development Commissioner for Handlooms, Ministry of Textiles – Government of India

Conference Papers 

• A Seetharaman, M Krishnamurthy & A S Saravanan: “Auditing and Data Mining Techniques: A Critical Review” Proceedings of the International Conference on Economics and Finance, IBS Bangalore, India (January 2009) 
• T Subramanian, G S V Radha Krishna Rao, & A Seetharaman: “An Integrated SOA Framework for e- Collaboration” IEEE-ICACT International Conference. [ISBN 978-89-5519-131-8 93560] Korea (ISI Listing) (2007)
• A Seetharaman, S Jayashree, G Marthandan & Mohd Elfaith Abdelah: “Global Market Strategies in Wireless Telecommunication Industry” Proceedings of the International Conference of Advances in Global Business Research, Penang (AGBA) (May 2007)
• A Seetharaman & Jayashree: “Measurement and Reporting of Intellectual Capital in Knowledge Economy” Fifth International Conference on Knowledge, Culture and Change in Organizations - Overall Theme: 'Knowledge' And 'Culture' - Organizational Intangibles & Their Tangible Value University of the Aegean, on the Island of Rhodes, Greece (July 2005)
• L Sarada, A Seetharaman & Mohd Ismail Ahmad: “Debt, Capital and Signaling: Evidence from an Emerging Capital Market” 11th Global Finance Conference at Las Vegas, Nevada, USA (April 2004)
• Abadan Jasmon & A Seetharaman: “The Competitiveness of Individual ASEAN Countries in Attracting FDI and the Friendliness of their Tax Regimes” The 2004 European College Teaching & Learning and European Applied Business Research Conferences, Edinburgh, Scotland (June 2004)
• A Seetharaman & Ramaiyer Subramaniam: “Emergence of Internet Reporting” International Conference on Emerging Issues in International Accounting, Niagara University Center for International Accounting Education and Research, Canada (July 2003)
• A Seetharaman, Mohd Mandak & A S Saravanan: “The Relationship Among Quality, Price and profitability” International TQM Conference, Universite De Versailles, Saint-Quentin-en-yvelines, Versailles, France (September 2002)
• A Seetharaman, John Balachandran & A S Saravanan: “EDI and Purchase Accounting: Problems and Prospects” International Conference on Electronic Commerce: Emerging Trends in Electronic Commerce” – Multimedia University, Kuala Lumpur (November 2001)
• A Seetharaman, Wan Tien Sung, Muraliraman & A S Saravanan: “Impact of Computer Crimes on Auditing Profession” The International Business and Economics Research Conference, Reno, Nevada, USA (October 2001) 
• John Balachandra, A Seetharaman & A S Saravanan: “’13133’ Accounting Treatment of Goodwill: Yesterday, Today and Tomorrow: Problems and prospects in the international Perspective” Asia Pacific Conference on International Accounting issues- The Sid Graig School of Business, California State University, Fresno, USA (October 2001)
• A Seetharaman, Chee Min Fee & A S Saravanan: “Impact of EDI on Accountants and Auditors” (PRO 411) PICMET-Portland International Conference of Engineering & Technology, Portland State University, Portland USA (July-August 2001)
• “Pricing Strategies: A Financial Approach” National Seminar, National Handloom Development 
  Corporation, Lucknow, India
• “The Relevance of MM Theory to International Financial Conditions” UGC, University of Madras
  Session Chairman: “Cash Management for Managerial Effectiveness” Annual Seminar on Management, Regional Engineering College, Trichy
• “Financial Strategies by Indian Co-operatives” T A Ramalingam Chettiar Endowment Seminar, University of Madras 
• “Strategic Planning: An Accountant’s Approach” T A Ramalingam Chettiar Endowment Seminar, University of Madras
• Seminar Director: “Financial Planning, Budgeting and Accounting” Aids Action Group, USM, Penang
• Course Director: “Finance for Executives” Malaysian Institute of Training and Development, Penang
• Seminar Director: “Costing and Time Management” Hunza Holdings Bhd, Penang
• “Management of Finance and Cash flow for Turnkey Construction Projects” Third International Annual Seminar Organized by Centre for Management Technology, Kuala Lumpur (September 1998)
• Course Director: “Cost Control for Production Management” Institute of Professional Advancement – Kuala Lumpur (Dec 1997) 
• Course Director: “Cost and Waste Reduction Techniques for Process Management” Institute of Professional Advancement, Kuala Lumpur (October 1998)
• Mahesh Krishnaswamy, Philip Dover & A Seetharaman: “Critical Review of Marketing Myopia” World Net Interactive Seminar, Live Satellite Program Between India and US (June 1991)
• Richards Evans & A Seetharaman: “Financing of Conversion of Handlooms into Powerlooms in the Indian Cottage Industry” Conference of European Free Trade Association, New Castle, UK (April 1987)
• Richard Evans & A Seetharaman: “Financial Issues of Textiles of Third World” Textile Institute, World Conference, UK (November 1990)
• “Textile Trade Issues” World Net Interactive Tele Conferencing Program held by a live satellite program between India and USA (June 1990) 
• A Seetharaman & M Nagarajan: “Pricing Strategies; A Financial Approach” National Seminar, National Handloom Development Corporation, New Delhi (November 1986)
• “Application of Break-even Analysis to Product Life Cycle in Marketing” International Seminar on 3rd World Managerial Development, Trichy (1985)
• “Financing of Indian Handloom Exports” Inter Stoff Fair, Frankfurt (March 1986)
• “Computerization in a Developing Country: Problems and Prospects” International Seminar, University Grants Commission of India, New Delhi (July 1984)
• S B Bhapna, S Sathyamoorthy & A Seetharaman: “The Impact of Concessional Credit on 
  Cottage Industries in India” Seminar on Handloom Industry, Indian Institute of Management, Ahmedabad (November 1983)
• “Changing role of Chief Executives in Indian Industries” Chair of Sri B B Naidu Endowment, Annamalai University (February 1983)
• A Seetharaman & S Muthaiah: “Cigarette Smoking is Injurious to Health; but not Injurious to Indian Revenue Service: A Marathon Case Study on ITC LTD” Research Scholars Seminar of Madras University (January 1982) 
• “Flying High: Indian Airlines” Conference of Post Graduate Students, Anna University, Madras (January 1982)
• “Growth and Development of Textile Trade between France & India” Paritex Fair, Paris (June 1981)
• Case Study: “A Critical Review of Top Ten Companies of India” National Seminar on ‘Change For Better’ Regional Engineering College, Trichy (January 1980)
• “The Fall and Rise of Co-Optex” National Seminar organized by Administrative College of India, Hyderabad (November 1979)

Case Studies

• A Seetharaman, Ali Khatibi, Mohd Ismail & Khaizura Ab Karim: “AMMB Holdings Bhd: Is it Time for Merger?” Asian MBA Case Study Project sponsored by Aoyama Gaukin University, Japan and Ministry of Education, Japan – ABEST21 Review - Vol 1 pp 41-49 (2006) 
• A Seetharaman, Ali Khatibi, Neerjang Lama & Khaizura Ab Karim: “Air Asia: Challenges of Budget Airline Industry Operations Management” Asian MBA Case Study Project sponsored by Aoyama Gaukin University, Japan and Ministry of Education, Japan – ABEST21 Review - Vol 1 pp 50-59 (2006)
• S Madhavan & A Seetharaman: “The effectiveness of Inventory Management in Hand Loom 
  Co-operatives” Indian Institute of Management, Ahmedabad (June 1983)
• A Seetharaman & S P Seetharaman: “The Story of 75 Crores” Indian Institute of Management, Ahmedabad (July 1982)
• “Analysis of Turnaround Strategies pursued by HMT Limited” Regional Engineering College, Trichy (December 1982)
• “Three Five Systems Inc” Multimedia University
• “Pos Malaysia” Multimedia University
• “Saudi Arabian Airlines Catering” Multimedia University
• “Nokia – Malaysia” Multimedia University
• “Uni-President Enterprise Corporation – China” Multimedia University
• “Genteng Bhd” Multimedia University
• “AM Finance Bhd” Multimedia University
• “Proton” Multimedia University
• “Golden Hope Plantation” Multimedia University
• “Telkom Malaysia” Multimedia University
• “YTL Intl Power Bhd” Multimedia University
• “Médical On-line Sdn Bhd” Multimedia University
• “Borneo Technical Sdn Bhd” Multimedia University
• “Tenega Nasional Bhd” Multimedia University
• “Proton Holdings Bhd” Multimedia University
• “PT Bank Central Asia, TBK Indonesia” Multimedia University
• “Moet Hennessy, Louis Vuitton” Multimedia University
• “MAS” Multimedia University
• “Hotel Menara Peninsula, Jakarta” Multimedia University
• “Malaysia British Assurance Bhd” Multimedia University
• “IOI Corporation Bhd” Multimedia University
• “Integrated Logistics Bhd” Multimedia University
• “Sime Darby Bhd” Multimedia University
• “Malaysia Airports Holdings Bhd” Multimedia University
• “Pfizer Inc” Multimedia University
• “Jaring Malaysia” Multimedia University
• “Job Street.com” Multimedia University
• “Petronas” Multimedia University
• “Dell Corporation (Malaysia)” Multimedia University
• “Maxis Communication Bhd” Multimedia University
• “Wal-Mart Stores” Multimedia University
• “Telkom Malaysia (Before & After Corporatization)” Multimedia University
• “Compaq Computer Corporation” Multimedia University
• “FedEx Group” Multimedia University
• “Harta Packaging Industries” Multimedia University
• “Western Digital Corporation” Multimedia University
• “Taman Buaya Langkawi Sdn Bhd” Multimedia University
• “KAF-Seagroatt and Cambell Bhd” Multimedia University
• “Talisman Energy” Multimedia University
• “Samsung Electronic Corporation” Multimedia University
• “Haw Par Healthcare Ltd” Multimedia University
• “Cancar Metron” Multimedia University
• “Haier Group” Multimedia University
• “May Bank” Multimedia University
• “Air Asia” Multimedia University
• “HMT Limited” Regional Engineering College, Tiruchirappalli, India
• “Voltas Limited” Loyola Institute of Business Administration, Loyola College, Madras, India
• “The Great Story of Vimal” Department of Management Studies, University of Madras, Madras, India
• “Top 10 Companies of India” Regional Engineering College, Tiruchirappalli, India
• “ITC Limited” Loyola Institute of Business Administration, Loyola College, Madras India
• “Flying High" – Airlines of India” Loyola Institute of Business Administration, Loyola College, Madras, India
• “MAS (Malaysian Airlines)” School of Management, University Science Malaysia, Penang
• “Mecca Leisure Plc” Edinburgh Business School, Heriot-Watt University, Scotland UK
• “Eurotunnel: A Financial Hole in the Ground” Centre for Management Technology, 
  Kuala Lumpur, Malaysia
• “T I P Europe (Transport International Pool Inc) Transportation and Containerization” Association of Business Executives, UK
• “Rowntree Plc” Association of Business Executives, UK
• “Horizon Travel” School of Management, University Science Malaysia, Penang
• “Redland and European Construction Industries” Edinburgh Business School, Heriot-Watt University, Scotland, UK
• “Sears Plc” Association of Business Executives, UK
• “Daimler – Benz” Edinburgh Business School, Heriot-Watt University, Scotland UK
• “Lufthansa Airlines” Edinburgh Business School, Heriot-Watt University, Scotland UK
• “Philip Morris and Cigarette Price Wars” School of Management University Science Malaysia, Penang
• “A Tale of Two Computer Makers” Edinburgh Business School, Heriot-Watt University, Scotland UK
• “Grand Metropolitan and Guiness” Association of Business Executives, UK

Editorial and Reviewer Activities

• Review Committee of Conference Papers, Asian Academy of Management, Malaysia
• Editorial Board of Inderscience Journal Editorial Board, USA