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Marko Selakovic
Assistant Professor – Marketing & Communication
LinkedIn ProfileEducation
- Doctor of Business Administration, SP Jain School of Global Management, Dubai/Sydney, Australia (2021)
- Master of International Business, DOBA Faculty of Applied Business and Social Studies, Maribor, Slovenia (2017)
- Bachelor of Science (with honors), College of Natural Sciences, University of Pristina, Kosovska Mitrovica, Serbia (2009)
BIO
M. Ishaq Bhatti is a Professor of Finance and Financial Data Analytics. He is the award-winning Academic who received various Research and Teaching awards, including ALTC 2010, Faculty and the University’s teaching Awards 2009, 2013, and 2019. He is the author of more than 130 articles, eight books and a member of the editorial board of various journals.
Major areas of research, scholarship and teaching are in Finance, Financial Econometrics, Business Statistics, Quantitative & Mathematical Economics & Islamic Finance. He successfully supervised 27 students to higher degree completions, including 15 PhDs in the last ten years. Before joining SP Jain, Ishaq was a Professor of Finance and Financial Econometrics at La Trobe University, Melbourne, Australia.
- ORCID: http://orcid.org/0000-0002-5027-7871
- Google Scholar: https://scholar.google.com/citations?pli=1&authuser=1&user=gJhCA9MAAAAJ
- Research gate site: https://www.researchgate.net/profile/M_Bhatti
AREAS OF EXPERTISE
- Marketing & Strategy
- World Cultures & Communication
- Consulting Management
Subject Taught / Student Project Mentor
- Managing Consulting Process and Client Relations
- New Venture Consulting
- Digital Marketing Analytics
- Digital Marketing
- International Business
- Business Communication
- Public Relations
- Retail Management
EXPERIENCE
Academic experience
- SP Jain School of Global Management, Dubai, UAE (January 2018 - present)
CORPORATE EXPERIENCE
- Al Jazira SC – Advisor to the President (2016 – 2017)
- Pharmaceutical Chamber of Serbia – Advisor to the Director (2014 – 2015).
- StratCom – Managing Director (2007 – 2012)
- Logos Public Relations – Senior Consultant (2006 – 2007)
- Vinoprodukt Coka – PR Manager (2005 – 2006)
- Hauska & Partner International Communication – Consultant (2003 – 2005)
CONSULTING EXPERIENCE
- Chairman – Serbia Business Council (2023-present)
- EXPO 2020 DUBAI - Director of EXPO 2020 Serbia Business Program (2021 – 2022)
- Chamber of Commerce and Industry of Serbia – Head of Representative Office to the UAE (2019 – 2022)
- Repeat – Strategic Advisory (2017 – 2018)
- American University in the Emirates – Supervisor (2016 – 2017)
- German International Co-operation Agency (GIZ) – Consultant (2007 – 2014)
- CARE International – evaluation consultant (2005 – 2007)
- Centre for trainings, analysis, and resources – Project consultant (2001 – 2004)
- Strategic consultant and advisor of numerous business subjects, Government entities, national and international organisations and associations
CONFERENCE & WORKSHOP
Invited Keynote Speeches
- Masterclass – Global Media Congress (2023) – UAE
- Keynote – Slovak Investment Agency (2023) – Slovakia
- Keynote – Diplomatic Business Lunch (2023) - UAE
- Expert presentation – European Union ICBuild Cluster (2022) – Slovenia
- Keynote – FAO food export conference (2022) - Serbia
- Opening keynote – SMEPP Conference (2022) - Serbia
- Keynote – Slovakia Digital Summit (2022) – UAE
- Inaugural keynote – Republic of Serbia National Day Investment Conference (2022) – UAE
- Keynote – Expo 2020 Serbia B2B matchmaking (2022) – UAE
- Keynote – Expo 2020 multilateral business meeting (2021) - UAE
- Keynote – Ilma University conference (2021) - Pakistan
- Keynote Presentation – Expo 2020 International Participants Meeting (2021) - UAE
- Inaugural Keynote – GGS IP University Conference (2021) - India
- Closing Keynote – Serbia – UAE Blockchain Summit (2020) – UAE
- Keynote – Presentation of Chamber of Commerce and Industry (2019) - UAE
- Keynote – Business 2030: How to Succeed in a VUCA world (2019) – UAE
- Keynote – Rajasthan Business Group (2019) – UAE
- Keynote – NAJAH (2018) – UAE
- Keynote – Business Intelligence for Entrepreneurs (2018) - Romania
- Keynote Speaker – Restaurant Show Middle East (2018) – UAE
Panel Moderation and Discussions
- Panellist – Higher Education Conference (2024) – UAE
- Panellist – ELCA (2024) – UAE
- Panel Moderator – World Association of SME Conference (2023) - UAE
- Panellist – Global Media Congress (2023) – UAE
- Panellist – Media Future Labs (2023) – UAE
- Panelist – Expo Agro-food forum (2022) - UAE
- Panelist – 12th Future of Europe conference (2021) - Romania
- Panelist – Al Tamimi Knowledge Series (2020) – UAE
- Panel Moderator – Presentation of Serbian Food Industry (2020) – UAE
- Panel Moderator – Education Investment Summit MENA (2019) – UAE
- Panelist – Education Salon St. Petersburg (2019) - Russia
- Panelist – Al Tamimi Conference (2019) - UAE
- Panel Moderator – Career Success in Disruptive Times (2019) – UAE
- Panel Moderator – World Association of Small and Medium Enterprises (2018) - UAE
- Panelist – Expo Forum St. Petersburg (2018) – Russia
- Panel Moderator – Annual HR Conclave (2018) – UAE
- Panelist – Transform Africa Summit (2018) – Rwanda
- Panel Moderator – CEO Clubs Network Session (2018) - UAE
- Panelist – 2nd UNESCO World Open Educational Resources Congress (2017) - Slovenia
Invited guest lectures
- Suleyman Demirel University (2019) - Kazakhstan
- University of Kragujevac (2019) – Serbia
- Bucharest University of Economic Studies
- MODUL University Dubai (2017) - UAE
AWARDS & RECOGNITION
- Rajasthan RPBG Appreciation Award – India (2019)
- World Association of Small and Medium Enterprises Award (2018)
- National Public Relations Award – Corporate Communications – Serbia (2012)
- National Public Relations Award – Crisis Communications – Serbia (2010)
MEMBERSHIPS
- 2023-present Affiliate Member: Global Strategic Communication Consortium
- 2023-present Chairman: Serbia Business Council
- 2023-present Advisory Board member: East West Bridge
- Advisory Board member of East-West Bridge (2022 – present)
- Member of the Program Advisory Committee: IABC World Communications Conference (2017 – 2019)
- Representative of Knowledge Economy Network (KEN) for the GCC (2017 – 2019)
- Vice-President of the International Association of Business Communicators (IABC)-GCC (2016 – 2020)
- Member of the Middle East Public Relations Association (MEPRA) (2015 – 2018)
- Vice-President of the Serbian Public Relations Society (2010-2012)
- Board Member of the Serbian Public Relations Society (2008-2010)
- President of the Jury of the Serbian Public Relations Society Student PR Competition (2007-2010)
- Editor-In-Chief of the Serbian Public Relations Society Bulletin (2007-2010)
- Board member, Serbian Parents Network (2006 – 2012)
MEDIA APPEARANCES & COVERAGE
- CNBC Arabia
- Gulf News
- The National
- Blic
- Telegraf
- Tanjug
- Serbia Broadcasting Corporation
- TV Prva
- Danas
- TV N1
- RTV Pink
- Studio B
- Politika
- Alo, etc.
RESEARCH INTERESTS
- Communications
- Fake News
- Integrated campaigns
- FDIs and competitiveness
- Future learning
JOURNAL ARTICLES
- Selaković, M., Ljepava, N., Tarabasz, A., & Stojanović, I. (2023). E-Business as Catalyst for Global Transformation of SMEs: A Middle East Perspective. TEM Journal, 12(3), 1838-1844.
- Selaković, M., & Ljepava, N. (2023). Online-Ignited Crises and Post-Crisis Image Restoration: Example of Flight 3411 Incident. International Journal of Management Trends: Key Concepts and Research, 2(1), 15-40.
- Stojanovic, I., Puska, A., Shafia, S., Selakovic, M., & Shamout, M. (2022). Selection of Viable Suppliers for Project Organisations During the Long-Term Disruption of Supply Chains Using SWARA. Operational Research in Engineering Sciences: Theory and Applications (accepted)
- Stojanović, I., Puška, A., & Selaković, M. (2022). A Multi-Criteria Approach to the Comparative Analysis of the Global Innovation Index on the Example of the Western Balkan Countries. Economics, 10(2), 5-17.
- Selakovic, M. (2022). Fake News and Foreign Direct Investment Inflows: Is there a Relationship? European Journal of Interdisciplinary Studies, 14(2), 24-44.
- Selakovic, M., Gallant, M., & Tarabasz, A. (2020). Typology of Business-related Fake News Online: A Literature Review. Journal of Management and Marketing Review, 5(4), 234-243.
- Selakovic, M., Gallant, M., & Tarabasz, A. (2020). Typology of Business-related Fake News Online: A Literature Review. Journal of Management and Marketing Review, 5(4), 234-243.
- Tarabasz, A., Selakovic, M., & Abraham, C. (2018). The Classroom of the Future: Disrupting the Concept of Contemporary Business Education. Entrepreneurial Business and Economics Review, 6(4), 231-245.
- Selaković, M., Ljepava, N., & Đeletović. M (2018). Managing innovation and change in the contemporary business environment. Vojno delo, 70(3), 448-459.
- Runic Ristic M., Selakovic M., & Qureshi, T.M. (2017). Employee motivation strategies and creation of supportive work environment in societies of post-socialist transformation. Polish journal of management studies, 15(2), 205-217.
- Selakovic, M. (2017). Organisational Knowledge and Stakeholder Communications: A Substantial Interconnection. Journal of Innovative Business and Management, 9(2), 49-61.
- Malouf, A.,Selaković, M., & Ljepava, N. (2016). Exploring the relationship between corporate volunteering and internal communications in multinational organisations. Communication management review, 1(2), 6-22.
CONFERENCE PRESENTATION
- Stojanovic, I., Selakovic, M., Gacic, M., Kaplarevic, M., & Filipovic, N. (2023). Risks during COVID 19 Pandemic and Their Effects on Delays and Cost Overruns. 5th South-East European Conference on Computational Mechanics, Vrnjacka Banja, Serbia
- Selaković, M., Ljepava, N., & Ljepava, A. (2023). Green communication and moral outrages in the context of revisited Situational Crisis Communication Theory. BledCom 2023. Bled, Slovenia
- Selakovic, M. (2023). 2023 Mass Shootings in Serbia: Crisis Response, Fake News and Moral Outrage in the Context of Situational Crisis Communication Theory. 5th AUE International Research Conference. Dubai, UAE
- Ljepava, N., Selakovic, M., Miletic Vuckovic, A., Gacic, M., & Filipovic, N. (2023). Application of AI Chatbots in Social Care Interactions: Current Trends and Future Perspectives. Second Serbian International Conference on Applied Artificial Intelligence (SICAAI). IEEE. Kragujevac, Serbia
- Fakhry, B., Tarabasz, A., & Selakovic, M. (2022). Social Media & Revolutions - The Case of the 2011 Egyptian Revolution. In Proceedings of Hybrid Mode Curtin Global Campus Higher Degree by Research Colloquium 2022. Singapore
- Selakovic, M., Ljepava, N., & Samoilenko, S. (2022). Mediated Scandals as Show Trials: The Case Study of the COVID-19 Controversy with Serbian tennis player Novak Djokovic. BledCom 2022. Bled, Slovenia
- Selakovic, M., Tarabasz, A., & Ljepava, N. (2022). Going Digital: Transformation of Fake News in the Digital Era. 4th AUE International Research Conference. Dubai, UAE
- Ljepava, N., Selakovic, M., & Mladenovic, D. (2022). Digital Transformation of the Marketing Research Industry in the Post-COVID19 Era: Current Trends and Future Foresights. 4th AUE International Research Conference. Dubai, UAE
- Selakovic, M., Gallant, M., & Tarabasz, A. (2021). Historical Evolution of Fake News: From Pre-Press Era to Knowledge Economy. 1st International Arabian Gulf Security Conference. American University in the Emirates, Dubai, UAE
- Selakovic, M. (2021). Theory-Based Concepts for Countering Crisis Threats Caused by Fake News: Pentagram Graph and Dynamic Crisis Communication Model Algorithm. In Coombs, W.T. (Ed.): 2021 Broadcast Education Association Research Symposium: Media and Crisis Communication. New York, USA: Broadcast Education Association
- Selakovic, M. & Ljepava, N. (2021). COVID-19 vaccine effectiveness: regional differences in online reporting of media outlets from vaccine-manufacturing countries. BledCom 2021. Bled, Slovenia
- Selakovic, M., Gallant, M., & Tarabasz, A. (2020). Typology of Business-related Fake News Online. 11th Global Conference on Business and Social Science. Bangkok, Thailand: GCBSS.
- Selakovic, M. & Abraham, C. (2020). Transformational Crisis Management of International Trade Missions During COVID-19 Pandemic: Case Study of Chamber of Commerce and Industry of Serbia Office in the UAE. In Hamrouni, S. (Ed.): New World Model: The Future of Industry. Dubai, UAE: World Free Zones Organisation
- Ljepava, N. & Selakovic, M. (2019). Importance of trust for influencer-follower relationship om Instagram: The UAE perspective. BledCom 2019. Bled, Slovenia
- Selakovic, M. & Ljepava, N. (2018). Technology-Enhanced Learning in the UAE: The Teachers Perspective. Innovation Arabia 11. Dubai, UAE: Hamdan bin Mohamed Smart University
- Ljepava, N. & Selakovic, M. (2017). Advances of Business Research: Impact of the Internet on Qualitative and Quantitative Marketing Research. ITEMA, Budapest, Hungary: Graz University of Technology
- Ljepava, N. & Selakovic, M. (2014). Interpersonal relationships as determinants of faculty job satisfaction. SYMORG. Zlatibor, Serbia: University of Belgrade Faculty of Organisational Sciences
- Ljepava, N. & Selakovic, M. (2010). Non-governmental organisations and online social networking: Serbian Parents Network case study. SYMORG. Zlatibor, Serbia: University of Belgrade Faculty of Organisational Sciences
- Selakovic, M. & Papic, M. Ž. (2009). Shaping educational offer of the vocational schools through implementation of knowledge management concept. Split, Croatia: Faculty of Management Novi Sad
- Selakovic, M., Karanac, R., & Papic, M. Ž. (2009). Strategic planning of development of the expert organisations: case study of schools in Moravica district. Split, Croatia: Faculty of Management Novi Sad
- Selakovic, M. & Papic, M. Ž. (2009). Role and application of the ICT in establishment of the contemporary school management. TIO conference proceedings, University of Novi Sad Faculty of Technical Sciences
CHAPTERS IN BOOKS
- Selakovic, M. (2024). Political Marketing in South-Eastern Europe: Current Approaches and Future Directions. Book chapter in: SAGE Handbook of Political Marketing
- Selakovic, M. (2022). Political Marketing in South-Eastern Europe: Current Approaches and Future Directions. Book chapter in: SAGE Handbook of Political Marketing (accepted)
- Ljepava, N. & Selakovic, M. (2017). Trends and Challenges of Political Polling and Research in a Digital Age. Book Chapter in: Digital Spaces: Challenges and Expectations. ISBN 978-86-87107-00-7
