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Marko Selakovic

Assistant Professor – Marketing & Communication

LinkedIn Profile

Education

  • Doctor of Business Administration, SP Jain School of Global Management, Dubai/Sydney, Australia (2021)
  • Master of International Business, DOBA Faculty of Applied Business and Social Studies, Maribor, Slovenia (2017)
  • Bachelor of Science (with honors), College of Natural Sciences, University of Pristina, Kosovska Mitrovica, Serbia (2009)
AREAS OF EXPERTISE
  • Marketing & Strategy
  • World Cultures & Communication
  • Consulting Management
Subject Taught / Student Project Mentor
  • Managing Consulting Process and Client Relations
  • New Venture Consulting
  • Digital Marketing Analytics
  • Digital Marketing
  • International Business
  • Business Communication
  • Public Relations
  • Retail Management
EXPERIENCE

Academic experience

  • SP Jain School of Global Management, Dubai, UAE (January 2018 - present)

CORPORATE EXPERIENCE

  • Al Jazira SC – Advisor to the President (2016 – 2017)
  • Pharmaceutical Chamber of Serbia – Advisor to the Director (2014 – 2015).
  • StratCom – Managing Director (2007 – 2012)
  • Logos Public Relations – Senior Consultant (2006 – 2007)
  • Vinoprodukt Coka – PR Manager (2005 – 2006)
  • Hauska & Partner International Communication – Consultant (2003 – 2005)

CONSULTING EXPERIENCE

  • Chairman – Serbia Business Council (2023-present)
  • EXPO 2020 DUBAI - Director of EXPO 2020 Serbia Business Program (2021 – 2022)
  • Chamber of Commerce and Industry of Serbia – Head of Representative Office to the UAE (2019 – 2022)
  • Repeat – Strategic Advisory (2017 – 2018)
  • American University in the Emirates – Supervisor (2016 – 2017)
  • German International Co-operation Agency (GIZ) – Consultant (2007 – 2014)
  • CARE International – evaluation consultant (2005 – 2007)
  • Centre for trainings, analysis, and resources – Project consultant (2001 – 2004)
  • Strategic consultant and advisor of numerous business subjects, Government entities, national and international organisations and associations

CONFERENCE & WORKSHOP

Invited Keynote Speeches

  • Masterclass – Global Media Congress (2023) – UAE
  • Keynote – Slovak Investment Agency (2023) – Slovakia
  • Keynote – Diplomatic Business Lunch (2023) - UAE
  • Expert presentation – European Union ICBuild Cluster (2022) – Slovenia
  • Keynote – FAO food export conference (2022) - Serbia
  • Opening keynote – SMEPP Conference (2022) - Serbia
  • Keynote – Slovakia Digital Summit (2022) – UAE
  • Inaugural keynote – Republic of Serbia National Day Investment Conference (2022) – UAE
  • Keynote – Expo 2020 Serbia B2B matchmaking (2022) – UAE
  • Keynote – Expo 2020 multilateral business meeting (2021) - UAE
  • Keynote – Ilma University conference (2021) - Pakistan
  • Keynote Presentation – Expo 2020 International Participants Meeting (2021) - UAE
  • Inaugural Keynote – GGS IP University Conference (2021) - India
  • Closing Keynote – Serbia – UAE Blockchain Summit (2020) – UAE
  • Keynote – Presentation of Chamber of Commerce and Industry (2019) - UAE
  • Keynote – Business 2030: How to Succeed in a VUCA world (2019) – UAE
  • Keynote – Rajasthan Business Group (2019) – UAE
  • Keynote – NAJAH (2018) – UAE
  • Keynote – Business Intelligence for Entrepreneurs (2018) - Romania
  • Keynote Speaker – Restaurant Show Middle East (2018) – UAE

Panel Moderation and Discussions

  • Panellist – Higher Education Conference (2024) – UAE
  • Panellist – ELCA (2024) – UAE
  • Panel Moderator – World Association of SME Conference (2023) - UAE
  • Panellist – Global Media Congress (2023) – UAE
  • Panellist – Media Future Labs (2023) – UAE
  • Panelist – Expo Agro-food forum (2022) - UAE
  • Panelist – 12th Future of Europe conference (2021) - Romania
  • Panelist – Al Tamimi Knowledge Series (2020) – UAE
  • Panel Moderator – Presentation of Serbian Food Industry (2020) – UAE
  • Panel Moderator – Education Investment Summit MENA (2019) – UAE
  • Panelist – Education Salon St. Petersburg (2019) - Russia
  • Panelist – Al Tamimi Conference (2019) - UAE
  • Panel Moderator – Career Success in Disruptive Times (2019) – UAE
  • Panel Moderator – World Association of Small and Medium Enterprises (2018) - UAE
  • Panelist – Expo Forum St. Petersburg (2018) – Russia
  • Panel Moderator – Annual HR Conclave (2018) – UAE
  • Panelist – Transform Africa Summit (2018) – Rwanda
  • Panel Moderator – CEO Clubs Network Session (2018) - UAE
  • Panelist – 2nd UNESCO World Open Educational Resources Congress (2017) - Slovenia

Invited guest lectures

  • Suleyman Demirel University (2019) - Kazakhstan
  • University of Kragujevac (2019) – Serbia
  • Bucharest University of Economic Studies
  • MODUL University Dubai (2017) - UAE

AWARDS & RECOGNITION

  • Rajasthan RPBG Appreciation Award – India (2019)
  • World Association of Small and Medium Enterprises Award (2018)
  • National Public Relations Award – Corporate Communications – Serbia (2012)
  • National Public Relations Award – Crisis Communications – Serbia (2010)

MEMBERSHIPS

  • 2023-present Affiliate Member: Global Strategic Communication Consortium
  • 2023-present Chairman: Serbia Business Council
  • 2023-present Advisory Board member: East West Bridge
  • Advisory Board member of East-West Bridge (2022 – present)
  • Member of the Program Advisory Committee: IABC World Communications Conference (2017 – 2019)
  • Representative of Knowledge Economy Network (KEN) for the GCC (2017 – 2019)
  • Vice-President of the International Association of Business Communicators (IABC)-GCC (2016 – 2020)
  • Member of the Middle East Public Relations Association (MEPRA) (2015 – 2018)
  • Vice-President of the Serbian Public Relations Society (2010-2012)
  • Board Member of the Serbian Public Relations Society (2008-2010)
  • President of the Jury of the Serbian Public Relations Society Student PR Competition (2007-2010)
  • Editor-In-Chief of the Serbian Public Relations Society Bulletin (2007-2010)
  • Board member, Serbian Parents Network (2006 – 2012)

MEDIA APPEARANCES & COVERAGE

  • CNBC Arabia
  • Gulf News
  • The National
  • Blic
  • Telegraf
  • Tanjug
  • Serbia Broadcasting Corporation
  • TV Prva
  • Danas
  • TV N1
  • RTV Pink
  • Studio B
  • Politika
  • Alo, etc.

RESEARCH INTERESTS

  • Communications
  • Fake News
  • Integrated campaigns
  • FDIs and competitiveness
  • Future learning

JOURNAL ARTICLES

  • Selaković, M., Ljepava, N., Tarabasz, A., & Stojanović, I. (2023). E-Business as Catalyst for Global Transformation of SMEs: A Middle East Perspective. TEM Journal, 12(3), 1838-1844.
  • Selaković, M., & Ljepava, N. (2023). Online-Ignited Crises and Post-Crisis Image Restoration: Example of Flight 3411 Incident. International Journal of Management Trends: Key Concepts and Research, 2(1), 15-40.
  • Stojanovic, I., Puska, A., Shafia, S., Selakovic, M., & Shamout, M. (2022). Selection of Viable Suppliers for Project Organisations During the Long-Term Disruption of Supply Chains Using SWARA. Operational Research in Engineering Sciences: Theory and Applications (accepted)
  • Stojanović, I., Puška, A., & Selaković, M. (2022). A Multi-Criteria Approach to the Comparative Analysis of the Global Innovation Index on the Example of the Western Balkan Countries. Economics, 10(2), 5-17.
  • Selakovic, M. (2022). Fake News and Foreign Direct Investment Inflows: Is there a Relationship? European Journal of Interdisciplinary Studies, 14(2), 24-44.
  • Selakovic, M., Gallant, M., & Tarabasz, A. (2020). Typology of Business-related Fake News Online: A Literature Review. Journal of Management and Marketing Review, 5(4), 234-243.
  • Selakovic, M., Gallant, M., & Tarabasz, A. (2020). Typology of Business-related Fake News Online: A Literature Review. Journal of Management and Marketing Review, 5(4), 234-243.
  • Tarabasz, A., Selakovic, M., & Abraham, C. (2018). The Classroom of the Future: Disrupting the Concept of Contemporary Business Education. Entrepreneurial Business and Economics Review, 6(4), 231-245.
  • Selaković, M., Ljepava, N., & Đeletović. M (2018). Managing innovation and change in the contemporary business environment. Vojno delo, 70(3), 448-459.
  • Runic Ristic M., Selakovic M., & Qureshi, T.M. (2017). Employee motivation strategies and creation of supportive work environment in societies of post-socialist transformation. Polish journal of management studies, 15(2), 205-217.
  • Selakovic, M. (2017). Organisational Knowledge and Stakeholder Communications: A Substantial Interconnection. Journal of Innovative Business and Management, 9(2), 49-61.
  • Malouf, A.,Selaković, M., & Ljepava, N. (2016). Exploring the relationship between corporate volunteering and internal communications in multinational organisations. Communication management review, 1(2), 6-22.

CONFERENCE PRESENTATION

  • Stojanovic, I., Selakovic, M., Gacic, M., Kaplarevic, M., & Filipovic, N. (2023). Risks during COVID 19 Pandemic and Their Effects on Delays and Cost Overruns. 5th South-East European Conference on Computational Mechanics, Vrnjacka Banja, Serbia
  • Selaković, M., Ljepava, N., & Ljepava, A. (2023). Green communication and moral outrages in the context of revisited Situational Crisis Communication Theory. BledCom 2023. Bled, Slovenia
  • Selakovic, M. (2023). 2023 Mass Shootings in Serbia: Crisis Response, Fake News and Moral Outrage in the Context of Situational Crisis Communication Theory. 5th AUE International Research Conference. Dubai, UAE
  • Ljepava, N., Selakovic, M., Miletic Vuckovic, A., Gacic, M., & Filipovic, N. (2023). Application of AI Chatbots in Social Care Interactions: Current Trends and Future Perspectives. Second Serbian International Conference on Applied Artificial Intelligence (SICAAI). IEEE. Kragujevac, Serbia
  • Fakhry, B., Tarabasz, A., & Selakovic, M. (2022). Social Media & Revolutions - The Case of the 2011 Egyptian Revolution. In Proceedings of Hybrid Mode Curtin Global Campus Higher Degree by Research Colloquium 2022. Singapore
  • Selakovic, M., Ljepava, N., & Samoilenko, S. (2022). Mediated Scandals as Show Trials: The Case Study of the COVID-19 Controversy with Serbian tennis player Novak Djokovic. BledCom 2022. Bled, Slovenia
  • Selakovic, M., Tarabasz, A., & Ljepava, N. (2022). Going Digital: Transformation of Fake News in the Digital Era. 4th AUE International Research Conference. Dubai, UAE
  • Ljepava, N., Selakovic, M., & Mladenovic, D. (2022). Digital Transformation of the Marketing Research Industry in the Post-COVID19 Era: Current Trends and Future Foresights. 4th AUE International Research Conference. Dubai, UAE
  • Selakovic, M., Gallant, M., & Tarabasz, A. (2021). Historical Evolution of Fake News: From Pre-Press Era to Knowledge Economy. 1st International Arabian Gulf Security Conference. American University in the Emirates, Dubai, UAE
  • Selakovic, M. (2021). Theory-Based Concepts for Countering Crisis Threats Caused by Fake News: Pentagram Graph and Dynamic Crisis Communication Model Algorithm. In Coombs, W.T. (Ed.): 2021 Broadcast Education Association Research Symposium: Media and Crisis Communication. New York, USA: Broadcast Education Association
  • Selakovic, M. & Ljepava, N. (2021). COVID-19 vaccine effectiveness: regional differences in online reporting of media outlets from vaccine-manufacturing countries. BledCom 2021. Bled, Slovenia
  • Selakovic, M., Gallant, M., & Tarabasz, A. (2020). Typology of Business-related Fake News Online. 11th Global Conference on Business and Social Science. Bangkok, Thailand: GCBSS.
  • Selakovic, M. & Abraham, C. (2020). Transformational Crisis Management of International Trade Missions During COVID-19 Pandemic: Case Study of Chamber of Commerce and Industry of Serbia Office in the UAE. In Hamrouni, S. (Ed.): New World Model: The Future of Industry. Dubai, UAE: World Free Zones Organisation
  • Ljepava, N. & Selakovic, M. (2019). Importance of trust for influencer-follower relationship om Instagram: The UAE perspective. BledCom 2019. Bled, Slovenia
  • Selakovic, M. & Ljepava, N. (2018). Technology-Enhanced Learning in the UAE: The Teachers Perspective. Innovation Arabia 11. Dubai, UAE: Hamdan bin Mohamed Smart University
  • Ljepava, N. & Selakovic, M. (2017). Advances of Business Research: Impact of the Internet on Qualitative and Quantitative Marketing Research. ITEMA, Budapest, Hungary: Graz University of Technology
  • Ljepava, N. & Selakovic, M. (2014). Interpersonal relationships as determinants of faculty job satisfaction. SYMORG. Zlatibor, Serbia: University of Belgrade Faculty of Organisational Sciences
  • Ljepava, N. & Selakovic, M. (2010). Non-governmental organisations and online social networking: Serbian Parents Network case study. SYMORG. Zlatibor, Serbia: University of Belgrade Faculty of Organisational Sciences
  • Selakovic, M. & Papic, M. Ž. (2009). Shaping educational offer of the vocational schools through implementation of knowledge management concept. Split, Croatia: Faculty of Management Novi Sad
  • Selakovic, M., Karanac, R., & Papic, M. Ž. (2009). Strategic planning of development of the expert organisations: case study of schools in Moravica district. Split, Croatia: Faculty of Management Novi Sad
  • Selakovic, M. & Papic, M. Ž. (2009). Role and application of the ICT in establishment of the contemporary school management. TIO conference proceedings, University of Novi Sad Faculty of Technical Sciences

CHAPTERS IN BOOKS

  • Selakovic, M. (2024). Political Marketing in South-Eastern Europe: Current Approaches and Future Directions. Book chapter in: SAGE Handbook of Political Marketing
  • Selakovic, M. (2022). Political Marketing in South-Eastern Europe: Current Approaches and Future Directions. Book chapter in: SAGE Handbook of Political Marketing (accepted)
  • Ljepava, N. & Selakovic, M. (2017). Trends and Challenges of Political Polling and Research in a Digital Age. Book Chapter in: Digital Spaces: Challenges and Expectations. ISBN 978-86-87107-00-7

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