Sreeram Sivaramakrishnan

SELECTED PUBLICATIONS

Peer-Reviewed Journals

• Srivastava, M. & Sivaramakrishnan, S. (2022) A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing, International Marketing Review. [ABDC “A” category]
• Srivastava, M. & Sivaramakrishnan, S. (2021) Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis, Marketing Intelligence and Planning, Vol. 39 No. 5, pp. 702-727. [ABDC “A” category]
• Srivastava, M., Sivaramakrishnan, S. & Saini, G. (2020) The relationship between Electronic Word-of-mouth and Consumer Engagement: An exploratory study. IIM Kozhikode Society and Management Review, 10(1), 66-81 [ABDC “C” category]
• Srivastava, M. & Sivaramakrishnan, S. (2020) The impact of eWOM on Consumer Brand Engagement, Marketing Intelligence and Planning, Vol. 39 No. 3, pp. 469-484 [ABDC “A” category]
• Sivaramakrishnan, S. & Srivastava, Mala (2019) Financial Well-being, Risk Avoidance and Stock Market Participation, International Journal of Financial Services Management, 9 (4), 326-344 [ABDC “C” category]
• Bali, A., Kachwala T.T., Sivaramakrishnan, S. (2019) An Assessment of the Impact of Karma Yoga on Performance in Teams, South Asian Journal of Management, 26 (3) [ABDC “C” category]
• Bali, A., Kachwala T.T., Sivaramakrishnan, S. (2019) Aparigraha- Is it good for organisations? International Journal of Management Concepts and Philosophy, 12(3), 360-384 [ABDC “C” category/2018 List]
• Sivaramakrishnan, S., Srivastava, M. and Rastogi, A. (2017) Attitudinal Factors, Financial Literacy, and Stock Market Participation, International Journal of Bank Marketing, Emerald Publications, 35 (5), 818-841. [ABDC “A” category]

Teaching Cases

• Sivaramakrishnan, S., Krishna, A., (2022). QualityKiosk: Sales Force Design for Anabot. London, Ontario: Ivey Publishing, Western University.
• Sivaramakrishnan, S., Ray S. & Goswami, P (2020). EcoFemme Cloth Pads: Reaching Rural Women. London, Ontario: Ivey Publishing, Western University.
• Sivaramakrishnan, S., Krishna, A., (2017) QualityKiosk: Drawing up a sales strategy. London, Ontario: Ivey Publishing, Western University.
• Sivaramakrishnan, S., Bhide, M (2017) Aileron Lighting – The Sales Promotion Question. Emerald Emerging Markets Case Studies Collection, Emerald Publications.
• Sivaramakrishnan, S., Thapar, G., Gattani, V., Chatterjee, A. (2014) Wipro Consumer Care: Merchandising for Success. London, Ontario, Canada, Ivey Publishing, Western University.
• Sivaramakrishnan, S., (2014), Asclepius Consulting: The Sales Force Dilemma, London, Ontario, Canada, Ivey Publishing, Western University.

Articles in Newspapers

• Sivaramakrishnan, S. (2021) Financial Planning for the new normal. Mumbai: Financial Express
• Sivaramakrishnan, S. (2017) More and more disclosures may not benefit the investors. Mumbai: Mint, Hindustan Times
• Sivaramakrishnan, S. (2015) After Net neutrality, now how about bank neutrality. Mumbai: Mint, Hindustan Times
• Sivaramakrishnan, S. (2015) Giving NPS the retail push. Mumbai: Mint, Hindustan Times

RESEARCH INTERESTS

• Investor Behaviour
• Consumer Brand Engagement
• Sales Management
• Marketing of Financial Services
• Sales Promotions

Editorial and Reviewer Activities

• Member, Editorial Advisory Board for the Emerald Emerging Markets Case collection.
• Ad-hoc reviewer for journals like the International Journal of Bank Marketing, Applied Economic Letters, Marketing Intelligence and Planning, Social Science Quarterly, the FIIB Business Review and case collections like the IIM Indore Case Clearing House.