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Vik-Naidoo New-faculty-page

Vik Naidoo

Professor and Dean (Undergraduate)

Education

  • PhD, Victoria University of Wellington, New Zealand (2010)
  • MCom, University of Auckland, New Zealand (2005)
  • BCom, University of Auckland, New Zealand (2003)

AREAS OF EXPERTISE
  • Marketing & Strategy
  • World Cultures & Communication
EXPERIENCE

Academic experience

  • Professor and Pro Vice-Chancellor, University of Canberra
  • Associate Professor (Adj) & Head of Department, University of Sydney
  • Associate Professor & Dean (International), Curtin University
  • Senior Research Fellow, Deakin University

Corporate Experience

  • Chief Strategy & Commercial Officer, New South Wales Government, Australia
  • Senior Advisor, Australian Commonwealth Government (Department of Industry, Innovation, Science, Research and Tertiary Education)
  • Policy Analyst, New Zealand Government (Ministry of Education )

CONSULTING EXPERIENCE

  • External Strategic Advisor, Bain & Company
  • External Strategic Advisor, L.E.K. Consulting

Research Interests

  • Marketing
  • Consumer Behaviour

Conference Presentations

Peer-reviewed Articles:

  • 2025 Roy, R. & Naidoo, V. Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia. European Journal of Marketing (Australian Business Deans Council - ABDC– Journal Ranking: A*). In Production
  • 2025 Roy, R. & Naidoo, V. The role of materialism and social judgment in human-chatbot service Interactions. E-Pub ahead of print: https://doi.org/10.1108/JSM-06-2024-0288 (ABDC Journal Ranking: A).
  • 2024 Terpstra-Tong J. L.Y., Treviño L. J., … Naidoo, V., et al. Gender composition at work and women's career satisfaction: An international study of 35 societies. Human Resource Management Journal. E-Pub ahead of print: https://doi.org/10.1111/1748-8583.12570 (ABDC Journal Ranking: A*)
  • 2024 Roy, R., Togawa, T., Park, J., Ishii, H. & Naidoo, V. The price is heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing. Journal of Business Research. 182(Sept):114797 (ABDC Journal Ranking: A)
  • 2023 Roy, R., Som, A., Naidoo, V. & Rabbanee, F.K. How envy encourages beliefs in unethical consumer behaviour: The role of religiosity and moral awareness. Journal of Business Ethics. 193:345-361 (Financial Times top 50 ranked and ABDC Journal Ranking: A)
  • 2022 Naidoo, V., Roy, R., Rabbanee, F.K. & Wu, T. Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment. Journal of Marketing for Higher Education, 1-26. (ABDC Journal Ranking: B).
  • 2022 Terpstra-Tong, J., Ralston, D.A., Treviño, L., … Naidoo, V., et al. The impact of gender-role-orientations on subjective career success: A multilevel study of 36 societies, Journal of Vocational Behavior, 138 (ABDC Journal Ranking: A*).
  • 2021 Roy R & Naidoo V. Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation. Journal of Business Research, 126: 23-34. (ABDC Journal Ranking: A).
  • 2021 Roy R & Naidoo V. The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making. Journal of Business Research, 122: 411-422. (ABDC Journal Ranking: A).
  • 2020 Roy R & Naidoo V. When Do Consumers Prefer Partitioned Prices? The Role of Mood and Pricing Tactic Persuasion Knowledge. Journal of Business Research, 116: 60-67. (ABDC Journal Ranking: A).
  • 2017 Roy R & Naidoo V. The Impact of Regulatory Focus and Word of Mouth Valence on Search and Experience Attribute Evaluation, European Journal of Marketing. (ABDC Journal Ranking: A*).
  • 2016 Naidoo V. & Hollebeek L. Higher Education Brand Alliances: Investigating Consumers’ Purchase Intentions. Journal of Business Research, 69(8): 3113-3121. (ABDC Journal Ranking: A).
  • 2015 Donovan JD, Topple C, Naidoo V. & Milner T. Strategic Interaction and the Iran-Iraq War: Lessons to Learn for Future Engagement. Digest of Middle East Studies, 24(2), 327-46. (ERA 2010 Journal Ranking: B).
  • 2014 Naidoo V., & Wu T. Innovations in Marketing of Higher Education: Foreign Market Entry Mode of Not-for-Profit Universities. Journal of Business and Industrial Marketing, 29(6). (ABDC Journal Ranking: A).
  • 2011 Naidoo V., & Wu T. Marketing strategy implementation in higher education. A mixed approach for model development and testing. Journal of Marketing Management 27 (11-12): 1117-1141. (ABDC Journal Ranking: A).
  • 2010 Naidoo V. Firm Survival Through a Crisis: The Influence of Market Orientation, Marketing Innovation and Business Strategy. Industrial Marketing Management, 39 (8): 1311-1320. (ABDC Journal Ranking: A*).
  • 2010 Naidoo V. From Ivory Towers to International Business: Are Universities Export Ready in Their Recruitment of International Students? Journal of Studies in International Education, 14(1): 5-28. (ERA 2010 Journal Ranking: B).
  • 2009 Naidoo V. Beyond a Stock-take on Transnational Higher Education Activity: Why They Happen and Who Benefits? International Higher Education Quarterly, Volume 57, WinterIssue.
  • 2009 Naidoo V. Transnational Education: A Stock-take of Current Activity. Journal of Studies in International Education. 13(3): 289-309. (ERA 2010 Journal Ranking: B).
  • 2009 Chadee D & Naidoo V. Higher Education Services Exports: Sources of Growth of Asian Students in the US and UK. Service Business: An International Journal, 3(2):173-187.
  • 2009 Naidoo V. Trade Commitments in Education Services: The Need to Move out of the Current Impasse. Journal of World Trade, 43(3): 623-642. (ERA 2010 Journal Ranking: A).
  • 2007 Naidoo V. Research on the Flow of International Students to the United Kingdom Universities: Determinants and Implications. Journal of Research in International Education, 6(3): 287-307. (ERA 2010 Journal Ranking: C).
  • 2007 Naidoo V. Declining Foreign Enrolment at Higher Education Institutions in the United States: A Research Note. Journal of Studies in International Education, 11(2): 215- 226. (ERA 2010 Journal Ranking: B).
  • 2006 Naidoo V. International Education: A Tertiary Level Industry Update. Journal of Research in International Education, 5(3):323-345. (ERA 2010 Journal Ranking: C).
  • 2005 Naidoo V. Strengthening International Education in New Zealand: Three Recent Initiatives. International Higher Education Quarterly, Volume 41, Fall Issue.

Conferences:

  • 2024 Roy, R. & Naidoo, V. How nostalgia encourages selfless behaviour under resource scarcity. Association for Consumer Research annual conference, 26-29 Sept, Paris, France.
  • 2022 Ralston, D.A, Tong, J, Trevino, L., Froese, F., Furrer, O., Dabic, M., Karam, C., Jabeen, F., Caprar, D., Tjemkes, B., Tuckova, Z., Buzady, Z., … Naidoo, V., et al. A 40-Society Perspective on the Impact of Microculture Cohorts on Preferences for Type of Organizational Culture. Academy of International Business, 5-6 July, Miami, US.
  • 2021 Tong, J, Ralston, D.A., Trevino, L., Furrer, O, Froese, F. Tjemkes, B., Darder, F., Richards, M., Dabic, M., Li Y., Fu, P., Molteni, M., Palmer, I., … Naidoo, V., et al. The Impact of Gender Role Orientation on Subjective Career Success: A Multilevel Study of 36 Societies. Academy of International Business, June 28-July 2, Online. (Best Paper – Women in the Academy of International Business Stream).
  • 2019 Naidoo, V. & Roy, R. The Student as Consumer: Does Implicit Lay Belief, Product Attribute and Temporal Orientation Influence Evaluation of Educational Alternatives. American Marketing Academy Conference, 21-22 Feb, Austin, US.
  • 2017 Naidoo, V., Roy R. and Wu, T. Export Pricing Strategy in New Contexts: A Work-In-Progress Study of Higher Education Services. American Marketing Academy Conference, 17-19 Feb, Orlando, US.
  • 2015 Naidoo V. and Wu T. Export Pricing Strategy in Higher Education Services: A Conceptual Framework and Research Proposition, Academy of International Business Conference, 30 June, Bangalore, India (Host: Indian Institute of Management, Bangalore).
  • 2013 Naidoo V. and Wu T. Foreign Market Entry Mode of Not-for-profit Universities: A Qualitative Study. American Marketing Academy Conference, 15-17 Feb, Las Vegas, US.
  • 2012 Naidoo V. and Wu T. International Market Extension Strategy of Higher Education Sector. In Annual Marketing Division Conference of the Administrative Sciences Association of Canada, 9 June, Newfoundland and Labrador.
  • 2009 Naidoo V. Survival in Turbulent Times: An Exploratory Study on the Contribution of Marketing Innovation. European International Business Academy. 13-15 December, Valencia, Spain. (Host: University of Valencia).
  • 2009 Naidoo V. Can Marketing Innovation Alleviate the Collapse of Manufacturing? An Empirical Analysis of Chinese SMEs? AU-NZ Academy of International Business Chapter Symposium, 9 November, Melbourne, Australia. (Host: Monash University).
  • 2009 Naidoo V. Small Business Management Through Marketing Innovation: An Empirical Analysis of Chinese SMEs in the Current Economic Crisis. Institute for Small Business and Entrepreneurship. 3-6 November, Liverpool, UK. (Host: University of Liverpool).
  • 2009 Naidoo V. The Global Industrial Crisis: Can Chinese Manufacturing SMEs Survive Using Marketing Innovation? China Goes Global, 30 Sept-2 Oct, Boston, USA (Host: Harvard University).
  • 2009 Naidoo V. An Empirical Modelling of the Relationship Between Marketing Innovation and Performance in the Context of the Global Financial Crisis: The Case of Chinese SMEs. Proceedings of the Academy of Innovation and Entrepreneurship, 16-18 July, Beijing, China (Host: Tsinghua University).
  • 2008 Wu T. & Naidoo V. International Marketing Strategies for the Education Services Industry: An Extended Empirical Model. AU-NZ Academy of International Business Chapter Symposium, 10 December, Sydney, Australia (Host: University of Sydney).
  • 2008 Naidoo V. Modes of Entry in the Offshore Education Market. Academy of International Business, 30 June, Milan, Italy (Host: Bocconi University).
  • 2008 Naidoo V. Visa Quagmires in the United States: Are They to Blame for Declining Student Mobility from Asia? Asia Pacific Association of International Education (APAIE) Conference, 26-28 March, Tokyo, Japan.
  • 2007 Wu T. & Naidoo V. Implementation of Marketing Strategies for International Student Recruitment: A Comparison of Australia, New Zealand and the UK. Interactive Session in International Marketing Issues, Academy of International Business, 25-28 June, Indianapolis, USA (Host: Indiana University’s Kelly School of Business).
  • 2006 Naidoo V. An Empirical Analysis of Ownership Forms in Offshore Education Markets. AU-NZ Academy of International Business Chapter Symposium, 16 November, Wellington, New Zealand (Host: Victoria University of Wellington).
  • 2006 Naidoo V. A Case Study of New Zealand’s Trade Commitments in Education Services: The Pros and Cons of GATS. AU-NZ Academy of International Business Chapter Symposium, 16-18 November, Wellington, New Zealand (Host: Victoria University of Wellington).
  • 2006 Naidoo V. Global Trade in Education Services: The Need to Move Out of the Current Impasse. Academy of International Business, 23-26 June, Beijing, China (Host: Peking University).
  • 2005 Naidoo V. Bridging the Gap Between Anecdotal and Empirical Evidence in the International Education Market: Insights from the US and UK. IDP Australian International Education Conference, 11-14 October, Gold Coast, Australia.
  • 2005 Naidoo V. Thinking about Tomorrow: The Altering Landscape of International Education. AU-NZ Academy of International Business Chapter Symposium, 10-11 November, Melbourne, Australia (Host: Monash University).
  • 2004 Chadee D. & Naidoo V. The Import Demand of Higher Education: An Empirical Analysis of Selected Asian Countries. AU-NZ Academy of International Business Chapter Symposium, 4-6 November, Canberra, Australia (Host: University of Canberra).

Book:

2016 Wu T & Naidoo V. International Marketing in Higher Education, Palgrave Macmillan, New York, United States
2011 McLean P. & Naidoo V. Steps to Success. A 52-Week Program to Improve Business Performance. Brolga Publishing. Melbourne, Australia.

Chapters in Books

  • 2016 Naidoo V. International Education: A Tertiary-Level Industry Update in International Education, ed. Brunnel, T., Hayden, M. & Thompson, J., Sage, London, United Kingdom.
  • 2016 Roy R & Naidoo V. Research or Applied Universities? An Exploratory Qualitative Study of Prospective Student’s Selection of Universities with Different Brand Identities in International Marketing in Higher Education, eds. Wu, T. & Naidoo, V., Palgrave Macmillan, New York, United States.
  • 2016 Naidoo V., Donovan J, Milner T & Topple C. Entry Modes as a Component of International Marketing Strategy: A Mixed-Method Analysis of Higher Education Services in International Marketing in Higher Education, eds. Wu, T. & Naidoo, V., Palgrave Macmillan, New York, United States.

Conferences & Workshops

  • 2024 Roy, R. & Naidoo, V. How nostalgia encourages selfless behaviour under resource scarcity. Association for Consumer Research annual conference, 26-29 Sept, Paris, France.
  • 2022 Ralston, D.A, Tong, J, Trevino, L., Froese, F., Furrer, O., Dabic, M., Karam, C., Jabeen, F., Caprar, D., Tjemkes, B., Tuckova, Z., Buzady, Z., … Naidoo, V., et al. A 40-Society Perspective on the Impact of Microculture Cohorts on Preferences for Type of Organizational Culture. Academy of International Business, 5-6 July, Miami, US.
  • 2021 Tong, J, Ralston, D.A., Trevino, L., Furrer, O, Froese, F. Tjemkes, B., Darder, F., Richards, M., Dabic, M., Li Y., Fu, P., Molteni, M., Palmer, I., … Naidoo, V., et al. The Impact of Gender Role Orientation on Subjective Career Success: A Multilevel Study of 36 Societies. Academy of International Business, June 28-July 2, Online. (Best Paper – Women in the Academy of International Business Stream).
  • 2019 Naidoo, V. & Roy, R. The Student as Consumer: Does Implicit Lay Belief, Product Attribute and Temporal Orientation Influence Evaluation of Educational Alternatives. American Marketing Academy Conference, 21-22 Feb, Austin, US.
  • 2017 Naidoo, V., Roy R. and Wu, T. Export Pricing Strategy in New Contexts: A Work-In-Progress Study of Higher Education Services. American Marketing Academy Conference, 17-19 Feb, Orlando, US.
  • 2015 Naidoo V. and Wu T. Export Pricing Strategy in Higher Education Services: A Conceptual Framework and Research Proposition, Academy of International Business Conference, 30 June, Bangalore, India (Host: Indian Institute of Management, Bangalore).
  • 2013 Naidoo V. and Wu T. Foreign Market Entry Mode of Not-for-profit Universities: A Qualitative Study. American Marketing Academy Conference, 15-17 Feb, Las Vegas, US.
  • 2012 Naidoo V. and Wu T. International Market Extension Strategy of Higher Education Sector. In Annual Marketing Division Conference of the Administrative Sciences Association of Canada, 9 June, Newfoundland and Labrador.
  • 2009 Naidoo V. Survival in Turbulent Times: An Exploratory Study on the Contribution of Marketing Innovation. European International Business Academy. 13-15 December, Valencia, Spain. (Host: University of Valencia).
  • 2009 Naidoo V. Can Marketing Innovation Alleviate the Collapse of Manufacturing? An Empirical Analysis of Chinese SMEs? AU-NZ Academy of International Business Chapter Symposium, 9 November, Melbourne, Australia. (Host: Monash University).
  • 2009 Naidoo V. Small Business Management Through Marketing Innovation: An Empirical Analysis of Chinese SMEs in the Current Economic Crisis. Institute for Small Business and Entrepreneurship. 3-6 November, Liverpool, UK. (Host: University of Liverpool).
  • 2009 Naidoo V. The Global Industrial Crisis: Can Chinese Manufacturing SMEs Survive Using Marketing Innovation? China Goes Global, 30 Sept-2 Oct, Boston, USA (Host: Harvard University).
  • 2009 Naidoo V. An Empirical Modelling of the Relationship Between Marketing Innovation and Performance in the Context of the Global Financial Crisis: The Case of Chinese SMEs. Proceedings of the Academy of Innovation and Entrepreneurship, 16-18 July, Beijing, China (Host: Tsinghua University).
  • 2008 Wu T. & Naidoo V. International Marketing Strategies for the Education Services Industry: An Extended Empirical Model. AU-NZ Academy of International Business Chapter Symposium, 10 December, Sydney, Australia (Host: University of Sydney).
  • 2008 Naidoo V. Modes of Entry in the Offshore Education Market. Academy of International Business, 30 June, Milan, Italy (Host: Bocconi University).
  • 2008 Naidoo V. Visa Quagmires in the United States: Are They to Blame for Declining Student Mobility from Asia? Asia Pacific Association of International Education (APAIE) Conference, 26-28 March, Tokyo, Japan.
  • 2007 Wu T. & Naidoo V. Implementation of Marketing Strategies for International Student Recruitment: A Comparison of Australia, New Zealand and the UK. Interactive Session in International Marketing Issues, Academy of International Business, 25-28 June, Indianapolis, USA (Host: Indiana University’s Kelly School of Business).
  • 2006 Naidoo V. An Empirical Analysis of Ownership Forms in Offshore Education Markets. AU-NZ Academy of International Business Chapter Symposium, 16 November, Wellington, New Zealand (Host: Victoria University of Wellington).
  • 2006 Naidoo V. A Case Study of New Zealand’s Trade Commitments in Education Services: The Pros and Cons of GATS. AU-NZ Academy of International Business Chapter Symposium, 16-18 November, Wellington, New Zealand (Host: Victoria University of Wellington).
  • 2006 Naidoo V. Global Trade in Education Services: The Need to Move Out of the Current Impasse. Academy of International Business, 23-26 June, Beijing, China (Host: Peking University).
  • 2005 Naidoo V. Bridging the Gap Between Anecdotal and Empirical Evidence in the International Education Market: Insights from the US and UK. IDP Australian International Education Conference, 11-14 October, Gold Coast, Australia.
  • 2005 Naidoo V. Thinking about Tomorrow: The Altering Landscape of International Education. AU-NZ Academy of International Business Chapter Symposium, 10-11 November, Melbourne, Australia (Host: Monash University).
  • 2004 Chadee D. & Naidoo V. The Import Demand of Higher Education: An Empirical Analysis of Selected Asian Countries. AU-NZ Academy of International Business Chapter Symposium, 4-6 November, Canberra, Australia (Host: University of Canberra).

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