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SP Jain in the News

From Classroom to Corporate: Gaining Real-World Supply Chain Insights through Global MBA

Isha Gole, GMBA, Class of 2023

Having worked in the supply chain space for 3 years, I wanted to pursue an MBA in the same field, and SP Jain Global’s flagship Global MBA (GMBA) in Global Logistics and Supply Chain Management (SCM) ticked all my boxes—in terms of course structure, subjects, duration, and location. Our first semester was the most rigorous, where we got a flavour of all the management subjects, including finance, marketing, operations, and supply chain. 

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What is an Executive MBA and How It Can Help You Boost Your Career

–Parmita Debnath, Global Head – Student Experience & Professional Development (EMBA) Unlike any traditional MBA, which is more for a larger audience, an Executive MBA (EMBA) is a more specialised postgraduate degree customised to fulfil the career advancement needs of working professionals,

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Divya Raj, EMBA 2016, Conquers Everest Base Camp

Divya Raj, EMBA 2016, Conquers Everest Base Camp  

I am someone who loves outdoor adventure. I never miss an opportunity to try something new whenever I can. 

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Global MBA Insights: Jaiveer Singh Khera’s Learning Journey Through Cultural Immersion

Could you share your background, including your education and early career experience?

Growing up in Ludhiana, Punjab, I was surrounded by a community that valued hard work, resilience, and adaptability.

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How an MGB Degree Can Launch Your Global Career

With nearly two decades of academic experience and serving as the Area Head of Marketing at SP Jain Global School of Management, I have witnessed a remarkable evolution in business higher education.

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Building Awfis from Inception to IPO: SPJ Alumni Spotlight with Sumit Lakhani

What does it take to turn a startup into the largest flexible workspace solutions company in India? Sumit Lakhani, Deputy CEO of Awfis Space Solutions Limited and an SP Jain Global graduate, knows the answer well. 

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Success Knows No Borders: Jiaqi’s Journey from China to Global Leadership

I graduated from Southwest University of Science and Technology and began my career at the Bank of China. 

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From Boardrooms to Base Camp: Leadership Lessons on the Path to Everest

Let me tell you about the time I stood at the foot of the world’s tallest mountain, gazing up at its icy peaks, knowing I had made it. As I stood at Everest Base Camp, proudly displaying our company flag, I couldn’t help but reflect on how far I’ve come—not just in kilometers, but in personal growth. 

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Journey of growth and transformation of a GMBA Alumni

My journey began in Prayagraj, a small city in Uttar Pradesh, India, well known for its cultural heritage and spirituality. After completing my B.Com Honours from the University of Delhi in 2019, I spent three invaluable years as a Project Executive. 

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Reflecting on a Financial Career and the Impact of SP Jain Global’s Professional Excellence Award

How did your finance and wealth management education at SP Jain Global contribute to your career progression and achievements?

My career in finance began with a solid foundation at SP Jain Global. The program’s emphasis on finance and wealth management gave me essential knowledge

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ELO Technology Reinventing Classroom Learning for EMBA Students

Accelerating the career journey in the fast-paced world has become a huge challenge. But even during uncertain COVID-19 times, our EMBA students have made wise decisions to step back and concretise their business foundations and widen their skills to be relevant in the industry.

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A Journey to Marketing Excellence: Insights from a Young Alumnus of the Year Award Winner

A Journey to Marketing Excellence: Insights from a Young Alumnus of the Year Award Winner – Natasha Chandnani, EMBA 2015-2017

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Beyond the Cuisine: A Journey Through Emirati Culture

As an MGB student at SP Jain Global, I had the privilege of participating in numerous industry visits as part of our global learning activities. These experiences were a cornerstone of the program, allowing me to gain valuable insights into real-world business operations while excelling in my soft skills.

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Brand Ambassador Award Winner Yogesh’s Journey from IT Specialist to Chief Data Scientist

-Yogesh Rao, GMBA alumnus (Class of 2007-2008)

How did your Global MBA experience at SP Jain Global, specialising in IT, contribute to your journey as a thought leader and Chief Data Scientist? 

My GMBA experience pushed me beyond the comfort zone of pure IT, helping me to think more broadly. It provided a comprehensive understanding of the business world through methodologies, frameworks, experienced faculty, and relevant handbooks, offering a 720-degree view of the overall nature of business.

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A Journey of Excellence and Impact: Celebrating Piyush Garg’s Recognition- Social Impact Award winner

How did your GMBA experience at SP Jain Global, specialising in Global Logistics and Supply Chain Management, shape your career?

My GMBA experience at SP Jain Global, specialising in Global Logistics and Supply Chain Management, was pivotal in shaping my career. The twin-city model in Singapore and Dubai provided me with a broad global perspective and refined my skills, immersing me in diverse cultures, economies, and work environments.

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A story of growth across SP Jain Global, Microsoft and Academia: Conversation with Mai Nguyen

In this engaging conversation, we discover Mai Nguyen’s inspiring journey as a Lecturer at a public university in Vietnam an SP Jain Global alumna. Mai shares her experiences and insights from her career and personal development since completing the Master in Global Business (MGB) program.

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From Factory Floor to Executive Suite: My Journey with SP Jain Global’s Executive MBA

My journey from a mechanical engineer to a factory manager in the competitive manufacturing world has been continuous growth and learning. With over 18 years of experience in the manufacturing industry and a commendable tenure at Alfanar—it builds efficient energy systems & solutions of the present.

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Revolutionizing Global Logistics: The Power of Supply Chain Management Education

People all over the world still remember the hardships that they faced during the Covid-19 pandemic. This was the biggest disruption mankind faced in the recent past.

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The Compass of Compassion

In the increasingly complex and competitive business landscape, compassionate leadership is emerging as a transformative force. Contrary to traditional views that equate compassion with softness or inefficiency, evidence highlights the profound impact of compassion on effective leadership.

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Bridging Ancient Wisdom with Modern Wellness: SPJ Alumni Spotlight with Dr Rekha Radhamony (EMBA 2018)

Could you tell us a bit about yourself and your journey into Ayurveda?

I am Dr Rekha Radhamony, a 4th generation Ayurvedic doctor based in Kerala and Dubai with an extensive Ayurveda practice with patients across the world. I started Adirekha Ayurveda Hospital in Thiruvananthapuram, Kerala, in 2023, where I lead a team of 8 skilled doctors and 24 nutritionists. Together, we offer holistic health programs both in-person and online to help people manage their health effectively.

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What Makes S P Jain’s Global MBA, ‘Global’?

Prior to COVID, the global economy was fairly “global”, i.e., countries, markets, customers, and value chains were reasonably interconnected. However, post-COVID, the world is experiencing unprecedented turbulence in the macro business environment showing major trends of deglobalisation. Every company, regardless of size, sector, product/service offering, markets it is present in, is needed to reconsider its business model. Current challenges to overcome for ensuring survival and profitable growth include:

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How have we evolved our Executive MBA approach to meet the educational needs of the working professional?

The simple answer is, “We believe in offering innovative solutions.” Our  Executive MBA (EMBA) has been built from the ground up for the busy working professional. It is an 18-month part-time business degree that fits around work schedules, with classes on weekends in the evening.

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Navigating Your Career Path: The Continuous Journey of Reskilling and Upskilling

In today’s constantly evolving global job market, the essentials of upskilling or reskilling are a must for all professionals to stay relevant and competitive. It is an indispensable need as rapid automation, technological advances, and market shifts continue to reshape all industries, and the skills required to thrive are consistently changing.

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Building Strong Foundational Skills in Data Science – Joshua Benzon’s BDS Journey of Passion and Resilience

From his early interest in data science to his ventures in game development, Joshua Benzon’s Bachelor of Data Science story speaks volumes about his determination and passion for exploration. Join us for a quick chat with Joshua as we discover how he overcame challenges, found guidance, and forged his career path, all while enjoying the bustling campus life at SP Jain Sydney.

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Managerial Experience: Is It Essential to Have Before Applying for an Executive MBA?

Embarking on an Executive MBA (EMBA) program is an excellent way for working professionals to accelerate their career progression. Many professionals feel they have reached the pinnacle of success in their specialised area and leverage an Executive MBA degree to broaden their skill set and strategic outlook into leadership roles. Other experienced professionals may already be on a trajectory toward senior management and use the knowledge and skills gained to fast-track their career progress.

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Master Your Executive MBA Journey Through Effective Study Strategies

The Executive MBA (EMBA) journey spans 18 months and is known for its rigorous demands.  Despite its challenges, it presents a remarkable opportunity for growth and achievement. Setting clear goals and envisioning the ultimate outcome is vital when embarking on this journey. By creating a one-page plan that reflects the purpose and objectives of the EMBA program, you will stay focused and motivated throughout the journey. This roadmap serves as a guiding light, reminding you of your goals and keeping you on track toward success. Embrace this journey with enthusiasm and determination, knowing that each step forward brings you closer to your aspirations.

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The story of India’s first super app – Abhisyant Anasapurapu (BBA 2020)

In a world driven by innovation and fueled by passion, Abhisyant Anasapurapu (BBA 2020) emerges as a beacon of modern entrepreneurship. His journey from a cricket and music lover to the co-founder of MYn, a groundbreaking super app, paints a vivid picture of ambition, perseverance, and the power of transformation.

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Life Inside & Outside SP Jain Global

Hey there, fellow adventurers and aspiring professionals! My name is Akanksha Sathe, and I am excited to share my journey from academia to the professional world, shaped by my experiences at SP Jain School of Global Management. As you gear up for your career voyage, let me sprinkle some insights, inspiration, and invaluable lessons from my odyssey.

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What is Machine Learning in Data Science?

A commonly asked question these days is, ‘What is machine learning in data science?’
To answer this question, let us first understand what data science is.
Data science is a broad field that encompasses data collection, data processing, data analytics, and data modelling. 

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My Journey at SP Jain: The one I’ll Always Cherish

I have always been an enthusiastic learner, wanting to explore the world. The zeal to excel in everything I do gave me a consistent academic background.

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The Global Advantage: How Siddharth Menon is Thriving in the New Business World

Why is global business education paramount for advancing your position in the professional arena?

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Navigating Rapid Technological Advances in the Banking Sector – SP Jain Global Alumni Spotlight with Suresh Lalwani (EMBA 2007)

Suresh Lalwani (EMBA 2007), Managing Director and the Head of Coverage, Commercial Banking at First Abu Dhabi Bank, has over 22 years of experience and mastery in the banking sector. Having navigated the evolving banking landscape amid rapid technological advancements, Suresh has remained adaptable to ever-changing consumer demands.  

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Mastering Your GMBA Finances: Comprehensive Guide to Costs and Funding Options

-By Arindam Banerjee,

Professor & Assistant Dean, GMBA & MGB

The decision to pursue a Global MBA (GMBA) is a stimulating exercise that has the potential to augment one’s career opportunities and expand one’s understanding of business. Nevertheless, it is essential to consider the financial implications associated with enrolling in a GMBA program.

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The Journey Itself Was So Beautiful – Reflections From My Doctoral Research at SP Jain Global

My doctoral research was about Governance of Project Portfolio Management. At its core, it sought to explore the reasons for governance failures for global multi-million-dollar projects, analyse the impact of this failure on organisations, and more importantly, offer a novel framework to practitioners and contribute towards the body of knowledge.

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Navigating the Luxury Industry: My Journey from SP Jain Global to LVMH

In the ever-evolving world of luxury, my journey from the esteemed halls of SP Jain School of Global Management to the pinnacle of opulence at LVMH stands as a testament to the seamless synergy between academic excellence and the demands of luxury leadership.  

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Leading a Sustainable Future in the Energy Sector – SP Jain Global Alumni Spotlight with Azhar Othman (EMBA 2014)

Azhar Othman (EMBA 2014), the Executive Chairman of Enercon Asia, Group CEO of GENES, and Founder of the GAED Energy Advisory platform, brings a wealth of experience from the power generation, renewables, and smart energy industry. Azhar’s journey, a blend of personal and professional challenges and zeal, is underpinned by a deep-rooted commitment to family and supported by their unwavering love. Moreover, his career has been a testament to the positive transformation sweeping the energy sector, and his vision extends beyond profits, focusing on environmental stewardship.

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‘How is sustainability transforming the business landscape?’ – Prof. Shrinivas Shikaripurkar

Bush fires in Australia, Floods in China and India, and heatwaves in the US are all incidents that have occurred during 2023 alone, with one common theme binding them, which is that these are impacting a planet which is getting enveloped by a potential climate catastrophe owing to global warming & climate change.

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Gaining Knowledge, Network, and Resilience through the Global MBA – Insights from Ernst & Young’s Dhaerya Grover

Knowledge, Network, and Resilience – is my simplistic summary of an MBA in three words. 

Gaining knowledge was never just about the assignments, presentations, Student Board Rooms (SBRs), start-up ideas, and deadlines. My time at SP Jain Global was more than just those five things. Before anything had even begun, the only thing I was coming with to the business school was a mindset to learn and expand my horizons. The goal was never to get accolades or excel in academics, but those were just a consequence of my daily recalibration to deliver the best I could in each assignment and each lecture I sat in till the last day of the course. 

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How I Landed My Dream Role at EY

Graduating with a major in Digital Business Management from the MGB program began a journey that’s now steered me as a Functional Project Consultant at EY India..

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How my GMBA helped me become an Oil Operator at Trafigura

I was raised in a family of merchant navy captains, and the importance of hard work was always drilled into me, even as a child. Through my education and an earlier career as a merchant navy officer, the importance of being detail-oriented and process-driven was imbibed in me, and I follow it to the day.

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Exploring Boundless Possibilities in the World of Data – Devashish Upadhyay’s BDS Journey

Hello, I’m Devashish, a Junior Business Intelligence Analyst at Greenstone Financial Services, and I’m excited to share my journey from student life to my current role. My three-year academic expedition at SP Jain School of Global Management in Sydney, Australia, laid the groundwork for a career fuelled by passion, curiosity, and a commitment to excellence.

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How can an EMBA Help you Advance in your Career?

The modern business landscape is ever-fast-evolving, driven by rapid technological advancements and globalisation. For seasoned working professionals aspiring to ascend the corporate ladder, continuing education is more crucial than ever. One such pivotal educational route is the Executive MBA (EMBA). Here’s how an EMBA can be the catalyst in your career trajectory.

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Converting an Internship into a Full-Time Role: Insights from Chahak Jain (MGB 2023)

Meet Chahak Jain (MGB 2023), an accomplished analyst at Corporate. Curious about how she not only snagged her dream internship but also turned it into a full-time job?

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What I Learnt About Revolutionising the Future of Work from Reliance Retail’s Anil Kumar Misra

Anil Kumar Misra, the Chief Human Resources Officer at Reliance Retail, recently visited SP Jain School of Global Management’s Dubai campus. His robustness and energy immediately captured our attention, and we listened to his insights with enthusiasm.

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The Road Ahead in the Automotive Industry – SPJ Alumni Spotlight with Aastha Sinha (MGB 2015)

Revving up the engine of her career, Aastha Sinha (MGB 2015) has defied societal norms by venturing into the male-dominated world of automobiles.

Armed with a degree from Miranda House, Delhi University, Aastha blazed a trail by joining SP Jain Global’s MGB program in 2014, and from there on, there was no looking back. Her passion for all things automotive led her to the United Arab Emirates, where she kickstarted her professional journey at one of the largest Emirati conglomerates before making a name for herself at renowned brands like the Mazda Retailer Group, the Zanchin Automotive Group, and the BMW Group.

Today, Aastha is a leading expert in the industry, and we had the pleasure of catching up with her to gain insights into the latest industry trends and explore its future. Buckle up and get ready for an exciting ride as we delve into the world of automobiles with Aastha Sinha. 

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Nurturing Professional Growth in the Ever-Evolving Business Landscape: Anuj Bhowmick’s DBA Journey

With over 19 years of industry experience, Anuj Bhowmick (DBA intake of 2021) brings a wealth of expertise to the table. Seeking to immerse himself in the intricate operational and strategic business challenges, Anuj pursued SP Jain Global’s Doctor of Business Administration program, which stood out as the perfect fit for his aspirations.

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How My Global MBA Prepared Me for a Strategic Role at Hindustan Coca-Cola Beverages

Embarking on the Global MBA program at SP Jain Global with six years of experience in Sales and Business Development was a decision that unfolded into a transformative journey for me, ultimately leading to a strategic role in digital transformation at Hindustan Coca-Cola Beverages (HCCB).

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Beyond Engineering: A Year of Discovery and Adventure Through My Global MBA

In my previous role as an engineer in a BD professional’s clothing, my focus encompassed refining business communication, leadership, persuasion, and negotiation skills. But at some point, I realised I wanted more prominent roles in business management.

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Elevate Learning with Generative AI: A Game Changer for Education

The education landscape is undergoing a profound transformation thanks to the proliferation of AI assistants. With statistics projecting the presence of 8.4 billion AI assistants by 2024 and the global AI in education market expected to reach $10 billion by 2027 with a 25% CAGR, Artificial Intelligence is becoming an integral part of the educational ecosystem.

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Securing a Dream Job At ClickUp – Atharva Kamtekar’s (BBA 2023) SP Jain Global Journey

Meet Atharva Kamtekar (BBA 2023), who didn’t just graduate but landed a coveted position at ClickUp a year before tossing his cap in the air. Juggling studies and a four-day workweek, Atharva seamlessly danced through the balancing act before waltzing into his full-time role this May. Intrigued? So were we! Join us as we dive into Atharva’s journey—exploring his placement experience, day-to-day adventures, and the secrets behind his successful transition into the professional world.

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How startups can profit from smart digital marketing and metrics

 

Written by Hitesh Motwani, Visiting Faculty of Digital Marketing & Metrics at SP Jain School of Global Management.

Written by Hitesh Motwani, Visiting Faculty of Digital Marketing & Metrics at SP Jain School of Global Management.

startups

 

Digital media acts as the perfect tool for a new company that is looking to market its products or services. Here are ways you can actively harness the medium for your startup.

Startups, an essential part of the country’s eco-system, fuel the economy with creativity, new products and services that solve problems and provide value to consumers. A challenge that all startups face is creating brand awareness: reaching out to the right target group, generating enquiries and converting them into customers. This is precisely where digital media marketing comes in handy.

Today, digital media is one of the biggest equalisers in the industry. It gives an equal opportunity to every person to promote their product or services to a specific set of audience irrespective of their marketing budgets.

Unlike a traditional media campaign, where you need to have a huge sum of money to invest and promote your product, a startup can begin online marketing with as low as Rs 500 a day.

The digital media is ideal for startups that want to validate, collaborate and promote their product or services. Let us understand key elements of digital media that a startup should keep in mind while implementing a digital media marketing campaign for generating positive RoI.

1. Don’t treat your website like a website

In the Digital Age, the website of a company helps in forming the first impression for the firm. The first thing any prospect would check is the company’s website. If it is poorly designed or lacks a professional feel, none of the prospects would engage with the startup. Therefore, a startup needs to invest in creating an attractive, professional and user-friendly website. The website needs to be given as much importance as setting up an office; it forms the virtual office for the startup. Any individual browsing through the website should be able to understand the business within the first 30 seconds of browsing the site, and if the consumers are confused or they are unable to understand the nature of work or services provided, all the marketing dollars spent for lead generation will go waste.

The cost of an unprofessional website is very high as it may result in loss of trust, which will ultimately impact conversions. Therefore, a startup must invest in a good online infrastructure and make sure the site should load fast (the average time a person will wait for your website to load today is less than five seconds). Lastly, a customer should be able to contact easily via all mode of communication (call, SMS and email). The modes of communication should be accessible and identifiable within two clicks.

2. Take mobile-first approach

While planning digital assets, most common mistakes startups make is that they don’t look at website or creatives on mobile handsets. Today, a majority of the traffic (almost 80 percent) for the website comes from mobile devices. We are living in a mobile-first economy and all startups should be thinking mobile-first. Right from content to creatives to website landing pages all of them must be mobile-friendly.

3. Be present where your audience is

It’s important for a startup to choose the right social media platform based on the presence of its target audience. It shouldn’t invest in a social media platform for sake of it; it should be asking questions such as:

  • Is my target audience there on the platform?
  • What kind of content do they read?
  • When is the best time to reach out to them?
  • Why do they use this platform?

Once you have answers to these questions, it will help you to form a digital strategy and decide the platform one should invest in.

4. Invest in trust and not brand awareness

Every classic marketer says that first step to succeed is brand awareness. But they forget it’s more important to build trust rather than just awareness. Once you have built trust with your audience they will happily promote you among their friends, family and colleagues. Below are some ways in how a startup can build trust:

  • Show how the product can solve their problem instead of just selling your product.
  • Highlight what’s in it for the customer and not for the brand
  • Give examples as to how other consumers similar to your prospects have benefited from the product or service you are offering.
  • Invest in public relations or word-of-mouth marketing.

5. Generate leads from the platform where your audience is

A startup has to ensure that they don’t burn money as they operate in very low margins initially. Therefore they should generate leads only from those platforms where their potential audience is present. For instance, if your startup is catering to youngsters, then they should be investing in generating leads from Facebook and Instagram. If you are selling your goods and services to working professionals then you have to invest in LinkedIn.

If you are targeting fashion designers you will generate leads through Pinterest and Instagram. This will help you focus on your core target group as well reduce your lead cost and result in better conversions.

6.  Keep a close watch on analytics

It is essential for any startup to analyse and measure results on how well their digital marketing campaigns are paying off. The only way to do so is to integrate analytics and monitor it closely to improve efficiency of digital marketing and optimise campaigns and reduce Cost Per Click (CPC) and Cost Per Thousand (CPM). Analytics will help in choosing the right platforms as well as verify if you are reaching your target audience.

7.  Learn from your past mistakes

No startup has got digital marketing right at first go.It’s learning from the mistakes and gradually understanding what works and what doesn’t that will provide clarity and a way forward. For instance, if the brand’s objective is to raise awareness it is essential we run a CPM campaign and not a CPC one. One should run CPC campaigns when the objective is to drive traffic to your website.

8. Create a digital plan that works

A smart startup would always plan their digital strategy before diving into it. Before one begins the campaign there should be a proper plan that needs to be chalked out. It should answer critical questions such as:

  • Why should we do this campaign?
  • Who is our target audience?
  • How are our competitors performing?
  • What is the core USP of the product or service startup is offering?
  • Which platform is used the most by the target group?
  • What should be the content strategy for each platform?

Once a startup has answered all of the above questions, they will be in a better position to craft a digital campaign that works for them.

After taking above points under consideration they will be able to see better results and higher conversion. A good startup would always plan, act, monitor and optimise digital media activities. Also, it should be making campaigns that solve customer problems and not the ones that are selling any product. If the campaigns are well-planned, carefully executed and properly monitored they will be able to generate trust among the audience, get enquiries and ultimately convert them into brand ambassadors resulting in profitable digital marketing campaigns.

 

About the Author: Hitesh Motwani

hitesh-motwani

Hitesh Motwani is a communications expert and a renowned Social Media Trainer. He is a firm believer in the value of the online voice and has the unique experience of including and executing digital and social media programs in several corporates’ brand building programmes. With close to decade of combined experience in public relations, corporate communications, digital, and social media communications, Hitesh has worked with Twitter, Bandhan Bank, Crompton Greaves, Kotak Group, Future Generali, DSP Black Rock Investment Managers, and Tata Group, to name a few. He has also been a speaker at Dubai international HR Summit and Start up summit by PayUmoney. Currently, Hitesh is a visiting Faculty at IIM Bangalore for Digital marketing, and trains young students, entrepreneurs, marketing heads, and CXOs in social media marketing, strategy and content marketing.

This article was originally published on YourStory. You can find it here – https://yourstory.com/2017/12/startups-profit-smart-digital-marketing-metrics/

 

 

 

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